RECENT FROM Branding
Comparitive advertising
Many people think that advertising a product means to sell it. But real aim of advertising is to make general...
RECENT FROM CRM
10 reasons why I love Rad...
Social Web has changed perceptions about business; anyone who is connected has a powerful voice. These voices...
RECENT FROM Digital Marketing
10 reasons why I love Rad...
Social Web has changed perceptions about business; anyone who is connected has a powerful voice. These voices...
10 reasons why I love Radian6
Social Web has changed perceptions about business; anyone who is connected has a powerful voice. These voices have...
When technology disturbs the business...
Till now I have always heard of technolgy as an enabler; that bolsters the business. Technology makes...
Comparitive advertising
Many people think that advertising a product means to sell it. But real aim of advertising is to make general public...
Marketing to modern moms
Marketers around the world know it very well that when it comes to household purchasing decisions, it is the mothers...
CRM Gamification
posted on: Feb 8, 2012 | author: satyam
More than often I talk to friends who are working as sales managers and sales reps who were with me during my B School days. Listening to them comes...
Put viewers in the Ad!
posted on: Feb 2, 2012 | author: satyam
In direct mails, we often use personalization whenever possible. Starting a letter with “Dear Satyam” instead of “Dear Sir” responds better...
Flying people advertising a movie
posted on: Feb 1, 2012 | author: satyam
It takes a lot to grab people’s attention these days when they are chocked with all kinds of advertisements, but a viral promotion for the...
Marketing has changed with time, P&G lea...
posted on: Feb 1, 2012 | author: satyam
‘Marketing, whatever the definition is, is one part of a business; a small one. There is no point in becoming a marketer unless you understand...
What is a CRM Consultant?
posted on: Feb 1, 2012 | author: satyam
“What is my Job as a CRM Consultant?” This is a problematic question to answer, mainly because there is no single definition as to what a...
Whats wrong with CRM Consultants
posted on: Jan 31, 2012 | author: satyam
It has been quite a while that I am working as a CRM Consultant. Over the time I have been wondering what goes in the mind of a consultant while the...
Long time no blogpost
posted on: Jan 30, 2012 | author: satyam
Yeah, Long time no blogpost folks! And really I have no excuse except I am a bit blank in my head on what to blog about, more than that, the lazy...
Results – Best Marketing Practices
posted on: Nov 26, 2011 | author: satyam
Apologies for the delay in posting results for ‘Best Marketing Practices’ contest. But, in the end we have arrived with results. Thanks...
Domino’s iPad App – India
posted on: Nov 23, 2011 | author: satyam
Domino’s iPad App Lets You Design A Pizza, Then Order It For Delivery The three biggest pizza chains in America (Pizza Hut, Domino’s and...
Social Media Opportunities for Retailers
posted on: Nov 17, 2011 | author: satyam
If you are already active in the social web, or are at least taking a peek at what your competitors are up to, likely you have noticed that no two...
Tips to become a Killer Marketer
posted on: Nov 15, 2011 | author: satyam
Here some Killer tips to become a Great Marketer. 100% guarantee for best marketer in market, else money back! The Books Yes yes, that’s right! You...
Sunday food for thought
posted on: Nov 6, 2011 | author: satyam
Each of the interviewees discusses the emerging opportunities being enabled by technology as we enter the Networked Society. Concepts such as...
