Facebook is the biggest platform in social media and networking. Facebook is currently connecting 1.06 billion monthly active users and more than 4 million businesses are having their page on Facebook. But hold on, there is something Facebook VP has to say: “The free Ride for brands on facebook is over” Facebook is in process of modifying its algorithm, it has restricted the scope of reaching its fans; now only 16% of the people who are most active on your page will be able to see your posts without promotion in their feeds. As Advertisement is the hottest mode of revenue for Facebook, they have decided to sell ads. The amount you pay to promote your page is directly proportional to the number of potential
Social Media Marketing refers to the process of gaining website traffic, attention & sales through social media sites. Marketers are interested in human behavior and try to understand why we live our lives the way we do. With easy access to internet, everybody is connected to social media and marketers find it as the best platform to connect to consumers and try and understand their perspectives rather than implementing their own. There are a lot of ways to connect to the target audience but social media has a upper hand, it helps in connecting the marketer with the correct audience, talk to them as friends, post videos that explain them the benefits of the product and try to win over the customers so that they
“The world was born scattered, but has got tied with servers” It has been just five decades since the inception of the concept of World Wide Web in 1950s, and today this new dimension of the world is teeming with nearly 0.2 billion of websites around the globe. The entire biosphere has of late, shrunk into this new ‘cyber-sphere’. Since a large chunk of human race has already become ‘netizens’, the internet has begun propelling the business ventures in the world to embark on the next stage to achieve never thought before milestones in this new realm. Take the case of Myntra.com. The largest Indian online fashion store has given a death blow to the ridiculous practice of snuggling into overcrowded garment stores and malls, thus
In psychology, Procrastination refers to the act of replacing high-priority actions with tasks of lower priority, or doing something from which one derives enjoyment, and thus putting off important tasks to a later time. Procrastination, in large part reflects our perennial struggle with self-control as well as our inability to accurately predict how we’ll feel tomorrow, or the next day. Web Procrastination Web being so easily available provide you all the information just by typing few keywords and getting thousands of pages as result in few seconds. But everything comes up with its own pros and cons. With web comes – web procrastination. Web has played an important role in bringing procrastination in our lives. By placing the ads or the videos at conveniently located areas that is
Oh! And they are all emotional about Google Reader. 100% of tweets I read about Google Reader in last week are all crying like babies, to bring it back. Does this image on the right describe your situation? Sometimes I wonder whether are we really in the internet era, where moving ahead is too fast to hang on to products (no matter how good they are). I am clear about this, I never liked Google Reader myself. It is just another aggregation tool for me, gets me all news that I might like to read from all sources I might continue to like. Seems good, but no thanks! With all text and no design, it kept me loaded with all those number of articles that I missed
All those questions we could never ask to our friends, family and libraries; Google is now answering all of them for us. Google is referred as “God” by quite a lot of internet users, simply because all those questions we always wished to ask to God – are now answered by Google. What’s the value of Google Search? Economists have methods to find out a value of any entity; most of the times a value is measured in monetary terms. The “compensating variation” asks how much money we would have to give a person to make up for taking the good away from them while the “equivalent variation” asks how much money someone would give up to acquire the good in question. Users’ Perspective Let us try to understand it