We are at an exciting juncture, enterprises are turning (more) digital. CMOs are concerned about innovative-n-engaging apps that connects brand with customers and CTOs are now concerned about security of data which is gradually moving on the cloud. The change isn’t voluntarily; consumers no more respond to whats tried & tested. We are now digital & hence marketing paradigms are shifting! In the midst of rapid change in customer behavior, we have IT playing a major role in the guild of Business & Technology. By 2016, advertisers will spend as much on interactive marketing as they do on television advertising today. Investment in search marketing, display advertising, email marketing, mobile marketing, and social media will near $77 billion and represent 35% of all advertising, as interactive