Tata Capital (Home Loans) has launched its new advertising campaign themed ‘Because memories cannot be shifted’ or ‘Kyunki yaadein ghar nahin badla karti’. “Every house has a story to tell, but every home has a memory to share” – a proclamation that everyone seems to agree with. For; that is the thing about growing up in your own home; memories simply get ingrained into the make-up of the building over the years and start reflecting a sense of warmth that is only perceptibly realized when one moves away from the comforts of that personal space that they once called their home. Feelings like this are often overlooked or ignored when people go out looking for a house, but looking at a simple slice of life ad by
Author Archive
One of the few things which can find its relevance in almost every field that we can associate with, in the modern age, is Evolution. And even the trait of marketing is not left untouched by it. Marketing goes much back into the history compared to other specialization, just owing to very simple yet very splendid fact that this is one field which is not bound by any hard fast rules; instead it is something which has seen creativity mould it into different shapes period after period. Going a long time back in the history, Julius Caesar, after he won the war of Prussia, was troubled by the fact that the Prussians hate potatoes, which happened to be his favourite vegetable. When none of his
Every small business can turn up in to a grand success provided the required skills and strategies are adopted and implemented at the right time. You can consider following a few simple tips to make your small business turn in to a huge success in a shortest span of time. Take Charge of your business You must be aware of the fact that success can only happen when the entrepreneur is able to take charge and control of the business as well as accept all the responsibilities with due diligence and skills. Provide a distinct quality of Product and Services You must also try to maintain the exclusivity of your business by providing unique quality of services and products. A business strong and effective USP
It all happens on the Facebook “wall” where 845 million active users make friends, share pictures and videos, and comment on posts. From friends and games to advertising, Facebook has emerged as a brand in social networking. Let us understand Facebook in a brand’s perspective with the help of 4S. Solve-The Problem Social networking sites (SNS) solve the problem of connecting to people we already know. Facebook in particular solved the problems like corporate advertisement and gaming on social networking. Users have a wide option of games and applications available on Facebook. The primary problem that this SNS solved was Privacy. It was user’s privilege to allow others to tag him/her in a picture or share the personal information with particular set of people as
There are always predictions for the future in the market. This year, 2012, seems to be an year that will mark commendable improvements in digital technology. Some of the major developments in 2012 can be as under. Tablets This year is sure to get wide acceptability of the wonderful gadget- tablet. Immense development is going to happen in the next 10 months. These developments can be in the form of: Growth in the installed base of the tablet Acceleration in the acceptability of the tablets New tablet devices will enable effective display of traditional print units. More cost-efficient delivery methods would be chalked out due to the rising prices of paper, printing and postage. There may be a comeback made by the web due to
Nikhil Goyal, an MBA student from 2013 batch of BITS-Pilani, writes about how Entrepreneuship is more than just a designation, it a way of life. Entrepreneur is a person who pioneers change. He can see opportunity in a problem. To define entrepreneurship, it is a process through which individuals identify opportunities, allocate resources, and create value. Entrepreneurs don’t wait for the opportunity to come instead they make their own opportunity. Innovation is a breakthrough process to enhance a measureable value. While entrepreneurship can play an important role in the socio-economic growth of a nation, innovation can be a factor for welfare and improved standard of living. According to Peter F. Drucker, the father of modern management, “innovation is a specific tool of entrepreneurs.” Though the