Android hits 1billion users and the next version is called Kit Kat

Google has revealed the name of its latest Android mobile operating system and for some, it might sound a bit strange. The latest version of its Android 4.4. mobile operating system is called Kit Kat.

Kit Kat is a Hershey brand in the U.S., but a Nestle product worldwide. Though it’s a win-win for both – I wonder how much would Nestle have paid for the deal; but a Google spokesperson says no money was exchanged.

As it turns out, Google has formed a partnership with Nestle, which in a way follows the company’s naming conventions to follow desserts: Cupcake, Donut, Eclair, Froyo, Gingerbread, Honeycomb, Ice Cream Sandwich, and Jelly Bean. Kit Kat = chocolate = dessert.

Android 1 billion downloads

Sundar Pichai, Google executive tweeted this morning about the good news and shared the kit kat android mascot. Cross-branding will also be visible on KitKat packaging — the green Android mascot will be shown on the front along with a chance to win a Google Nexus 7 tablet or gift card.

 

Nestle is lucky

They are as lucky as one can be. They have a chocolate  that begins with letter ‘K’ & Google is launching their k-th version of android! What more does one can ask for. Nestle wanted to have this partnership because it hoped to better leverage its digital technology and content to help it better connect with consumers. It would be interesting to see how Kit Kat’s sales increase in near future.


 

Android 4.4 KitKat

 

So android users, have a break – have a …..

Satyam is a Consultant with Infosys Ltd. and editor / founder of marketinomics.com. When he is not talking about Digital Marketing or dreaming of CRM strategies, he can be found on a treadmill. He enjoys travelling, reading and listening to music! Catch up with him on twitter at @xatyam

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