The new Twitter logo

Twitter announced on Wednesday that it has eliminated all text, bubbled typefaces and the lowercase “t” versions of the company’s logos, unveiling a simplified silhouette of “Larry,” the bird that has long served as its symbol.

 

“From now on, this bird will be the universally recognizable symbol of Twitter,” Doug Bowman, Twitter’s creative director, wrote in a post on the company’s blog. “Twitter is the bird, the bird is Twitter.”

Bowman continued:

Our new bird grows out of love for ornithology, design within creative constraints, and simple geometry. This bird is crafted purely from three sets of overlapping circles–similar to how your networks, interests and ideas connect and intersect with peers and friends. Whether soaring high above the earth to take in a broad view, or flocking with other birds to achieve a common purpose, a bird in flight is the ultimate representation of freedom, hope and limitless possibility.

Satyam is a Consultant with Infosys Ltd. and editor / founder of marketinomics.com. When he is not talking about Digital Marketing or dreaming of CRM strategies, he can be found on a treadmill. He enjoys travelling, reading and listening to music! Catch up with him on twitter at @xatyam

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