Customers are like dogs

Customers are like dogs

I saw this cartoon, showing two panels of a dog owner scolding his pet to stay out of the garbage. The first panel illustrates “what we say to dogs”. The second panel shows “what they hear”, with every word (except the dog’s name) replaced by “blah blah blah”. Consumers have this same type of selective hearing. … Continue reading »

Advertising with QR Codes

Advertising with QR Codes

Some marketers called 2011 “The Year of the QR Code”, and some say same about 2012, predicting that mobile tagging will become mainstream. Those little black and white tags are popping up everywhere: in billboards, magazine ads, and even tombstones. QR (or quick response) codes (What is a QR Code?) carry the potential of connecting … Continue reading »

“I’m a Roma Woman” Campaign

“I’m a Roma Woman” Campaign

In the midst of the recent upsurge in violence in Europe against the Roma people, where unprecedented numbers of organised right wing extremists, terrorists, hooligans and, in some cases, even resentful citizens have participated. The “I’m a Roma Woman Campaign” is fighting back against hate and marginalizations that all Roma suffer with stories. Roma women … Continue reading »