Before we make or assume anything out of Coca-Cola’s Anti-Obesity ad campaign, lets watch this 2 min video aired in America. Why are they doing this? The commercial, which is four times as long as a standard 30-second TV spot, Coke advertises low-calorie versions of its drinks and stresses that people are getting fat from their sodas. The World’s biggest brand Coca-Cola is acknowledging the country has an obesity problem, but these commercials gloss over the fact that calories from soda are worse than other calories. Even when they’re apologizing for that, as they appear to be doing here — they’re still selling them. I am sure Coca-Cola spends huge in these campaigns because it gets them sales. And this time if the sales shoot up
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Tata Capital (Home Loans) has launched its new advertising campaign themed ‘Because memories cannot be shifted’ or ‘Kyunki yaadein ghar nahin badla karti’. “Every house has a story to tell, but every home has a memory to share” – a proclamation that everyone seems to agree with. For; that is the thing about growing up in your own home; memories simply get ingrained into the make-up of the building over the years and start reflecting a sense of warmth that is only perceptibly realized when one moves away from the comforts of that personal space that they once called their home. Feelings like this are often overlooked or ignored when people go out looking for a house, but looking at a simple slice of life ad by
How many of us know about Amnesty International? Amnesty International is a global movement of more than 3 million supporters, members and activists in more than 150 countries and territories who campaign to end grave abuses of human rights. Why are we talking about them here? Because they make awesome ads!! Amnesty International has released a new film directed by Cyrille de Vignemont for TBWA\ Paris. The video wants to show that signatures are a powerful symbolic weapon to protect victims but also to neutralize government sponsored torture
The Village, a Russian online magazine, launched an mobile app aimed to battle parking jerks; because that is a big problem in Moscow. The app is based on well known GPS technology. The only thing what is needed is taking a picture from the wrongly parked car. The software recognize the car number plates, the car model and color. The harvested data become visible immediately across banners and media placements on popular websites in Russia. The banner ads are targeted through IP addresses to locations where these cars were parked. DoucheParking is a big problem, not only in Moscow. I have some doubts about this app from The Village. What is done with all the harvested data? Who is the owner of these data? Is
I saw this cartoon, showing two panels of a dog owner scolding his pet to stay out of the garbage. The first panel illustrates “what we say to dogs”. The second panel shows “what they hear”, with every word (except the dog’s name) replaced by “blah blah blah”. Consumers have this same type of selective hearing. They are increasingly equipped to tune out marketing messaging in every medium, particularly classic television advertising. Some advertisers respond to this phenomenon by designing ads to be watched at 12 times normal speed (featuring lingering shots of brands, logos, and characters). I think a better takeaway is to create advertising so good that viewers choose to watch. In the age of on-demand television viewing it’s not necessarily the consumer technology
Some marketers called 2011 “The Year of the QR Code”, and some say same about 2012, predicting that mobile tagging will become mainstream. Those little black and white tags are popping up everywhere: in billboards, magazine ads, and even tombstones. QR (or quick response) codes (What is a QR Code?) carry the potential of connecting the offline world to the online world, giving a call to action to just about anything. And they use technology that is now in everyone’s pockets (well almost). Yet, as with any new technology, QR codes are merely a means to an end for marketers. They are enablers to big ideas. They aren’t the big ideas themselves. Some brands are merely riding the novelty of QR codes, rather than doing