Customers are like dogs
I saw this cartoon, showing two panels of a dog owner scolding his pet to stay out of the garbage. The first panel...
Advertising with QR Codes
Some marketers called 2011 “The Year of the QR Code”, and some say same about 2012, predicting that mobile...
“I’m a Roma Woman” Campaign
In the midst of the recent upsurge in violence in Europe against the Roma people, where unprecedented numbers of...
When I Grow Up, I Will Beat My Wife
A public awareness campaign from The Family Place of Dallas, TX, targeted area bus panels and interiors. In the...
CUT: Women Aid Campaign
A hardhitting 2 minute film starring Multi-award winning actress Keira Knightley for Women’s Aid – the UK’s...
IPL Season 5 | Indian cricket carniva...
Ogilvy India has created a carnival themed film to announce and promote Season 5 of the Indian Premier League...
Marketing Your Small Business via Sch...
The Schools / Colleges / Institutes are rapidly becoming a marketing venue for businesses large and small. And if...
Ads Worth Spreading: TED Winners of 2...
TED, the non-profit devoted to “Ideas Worth Spreading,” announced the winners of its 2011-2012 “Ads Worth...
Comparitive advertising
Many people think that advertising a product means to sell it. But real aim of advertising is to make general public...
Put viewers in the Ad!
In direct mails, we often use personalization whenever possible. Starting a letter with “Dear Satyam” instead of...
Flying people advertising a movie
It takes a lot to grab people’s attention these days when they are chocked with all kinds of advertisements,...
Marketing has changed with time, P�...
‘Marketing, whatever the definition is, is one part of a business; a small one. There is no point in becoming a...
How Coca Cola did it in India
The aim of marketing is to know and understand the customer so well the product or service fits him and sells...
Volkswagen Innovative Marketing
Volkswagen hails itself as an Auto MNC which has garnered a reputation for being an innovative brand, by relying on...
Maggi
Imagine A bowl full of maggi noodles in your hands!!! Nothing more delicious than that seems when you are feeling...
BMW – Always Ahead
It is not too often that a BMW marketing campaign goes unnoticed – Why is it so? What differentiates BMW marketing...
