In the midst of the recent upsurge in violence in Europe against the Roma people, where unprecedented numbers of organised right wing extremists, terrorists, hooligans and, in some cases, even resentful citizens have participated. The “I’m a Roma Woman Campaign” is fighting back against hate and marginalizations that all Roma suffer with stories. Roma women in Europe face triple bias; marginalized and discriminated because they are women in their communities and because they are Roma and women outside their communities. The campaign began in 2008 and is a product of collaboration and partnerships between Roma and Non-Roma NGO’s and activists, the video below was released in March 2011 and features the five activist who originally began the initiative. Working with the Roma Media Archive, which
Advertisements Archive
A public awareness campaign from The Family Place of Dallas, TX, targeted area bus panels and interiors. In the organization’s language, the campaign features “children and thought-provoking headlines to help the community realize that children who live in violent homes grow up to be victims and abusers.” The campaign has captured national attention recently, in large part due to criticism from Glenn Sacks, who blogs for the Massachusetts-based Fathers & Families nonprofit advocacy group. The Dallas News writes that Sacks finds the ads misleading, that they “stereotype men as batterers and women as just victims of domestic violence.” His criticism has prompted this defense of the campaign, which I find compelling. I welcome your thoughts in the comment section
A hardhitting 2 minute film starring Multi-award winning actress Keira Knightley for Women’s Aid – the UK’s domestic abuse charity. 2 women are killed every week in the UK, it’s time to say cut. The film is being shown in cinemas and on television (after the watershed). It is also being shown online at this micro site in high resolution. The two minute film, ‘CUT’, sees Keira arrive home after a day’s filming to be confronted by her abusive partner. The scenes that follow are disturbing but all too common and the film ends with the statement, ‘Isn’t it time someone called cut?’ The film is supported by print. Atonement director Joe Wright gathered together a crew of over 50 who between them have a
Ogilvy India has created a carnival themed film to announce and promote Season 5 of the Indian Premier League scheduled from 4 April to 27 May 2012. The film features Makrand Deshpande acting as the ‘Master of Ceremonies’ taking the protagonists and the viewer on a journey to experience the carnival’s various delights. The film opens with two school boys wondering about the noise coming from the other side of a wall. One of them looks through a peep hole on the wall and sees a carnival in progress. A guy dressed as the host for an event whistles out to them and shows them a way in through a loose board on the wall. Once inside, the boys take in the atmosphere and enjoy
The Schools / Colleges / Institutes are rapidly becoming a marketing venue for businesses large and small. And if your small business targets local customers, there could be a way for you to take advantage of this trend. Why are schools and colleges such a great place to market your business? Well, although Schools are funded well via fees, donations and sometimes governments, there are certain restrictions on how they spend such money. In fact more they are audit on their expenses which aren’t reated to education. They need creative ways of funding activities such as sports teams and field trips, not to mention “extras” like arts and music and cultural festivals. How can this help market your business? Look into sponsoring activities, events or initiatives. If you can afford to
TED, the non-profit devoted to “Ideas Worth Spreading,” announced the winners of its 2011-2012 “Ads Worth Spreading” challenge on Tuesday. The 10 winners were revealed at the TED2012 conference in Long Beach, Calif. The non-profit stated on its website that the intention of this annual initiative is to find “ads that communicate ideas with consumers in the same way that TED wants to communicate with its audience.” Agencies, producers and brands from 39 countries submitted to the 2012 challenge through an “Ads Worth Spreading” channel on YouTube. Six teams of two judges — each one made up of a TED speaker and a “rising star” from the advertising industry — worked together to nominate ads across six categories: talk, social good, cultural compass, creative wonder,