Imagine A bowl full of maggi noodles in your hands!!! Nothing more delicious than that seems when you are feeling hungry. Few days back when I was eating maggi, a thought puzzled my mind that how an Indian consumer can be so mad for maggi, which was not at all according to the Indian food habits. Maggi – A product of Nestle Maggi was introduced in India in 1982. Nestle launched Maggi as ‘2 mins. Noodle’, when Indian market was devoid of such packaged food items. Maggi was launched with a concept of instant cooked food item for working women. They promoted it with a slogan ‘ Bas 2 Min.’ – “ Fast to Cook & Good to Eat” . It was in an attractive
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It is not too often that a BMW marketing campaign goes unnoticed – Why is it so? What differentiates BMW marketing from the rest? How do they stay ahead of the fierce competition from the likes of Audi and Mercedes? It would seem that BMW’s marketing team has made a conscious decision to keep trying radical and (often) controversial means to stay ahead of the competition. Let’s look at some of BMW’s more radical approaches to marketing: The Greek Used car Ad: Behind this advertisement was a marketing ‘fact’ that everybody knows – Sex sells! But, who would have ever thought that a used automobile could be sexy! This advertisement for pre-owned BMW’s was at the receiving end of criticism for the blatant sexual innuendo
Indian TV is buzzing with the jingle ‘Hum mein hai Hero!’ It reminds me of a similar re-branding exercise taken up by ‘Hamara Bajaj’ in the year 2001. “Badal rahe hain hum yahaan. Yeh zameen yeh aasmaan… Naye bharat ki nayi tasveer. Buland Bharat ki buland tasveer… Hamara Bajaj.” In a country, where two-wheeler account for 80 percent of all vehicles on the road, market leadership is a tough fight between local manufacturers and foreign entrants. Through this commercial, Bajaj has kept its leadership role with advertising and marketing that pays homage to its roots in Indian society, while mixing it with modernity. In a marketplace that up until 2005 still referred to all motorcycles in the country as ‘Hondas,’ this positioning has literally transformed Bajaj
Scene 1: Mrs. Sharma, a housewife wants to celebrate her only child, Rahul’s birthday. Obviously the birthday party needs to be grand and flamboyant in a place suitable for every age and yet within budget. Scene 2: “Hey girls, looking so ravishing, where are you going to spark today” said Raman. “Come on, don’t you know!!” Scene 3: “Gosh, I’m so damn hungry and have only 20 bucks” “So what’s the big deal?” A bright building, as you pull the door, a blow of chilled air strikes you on face, go to the counter , match your pocket with the menu and order what you relish. Take your seat, be comfortable. Lot of young crowd around you and here’s your order. Enjoy your morsel of
HERO number one The brand HERO has been riding the two wheeler segment market for decades. Its growing popularity is only a gist of its brilliant high end performance, great creative designs, quality assurance and ultimately customer satisfaction. Its path breaking innovative marketing strategies are only an icing on the cake. A consecutive winner in its sales and turnover margins HERO has truly sustained far excellence. HERO had registered its highest ever quarterly sales of 14,28,030 two-wheelers in the third quarter of 2010, fuelled by its half million-plus unit sales in the months of October and December 2010. HERO also for the first time crossed the five million unit sales during calendar year 2010, retaining the coveted status of World No.1 two-wheeler manufacturer for the
I remember my childhood when in summers I would go out to play with my friends in the evenings. I would always come back tired, and low on energy. I would just lie down on the bed and yell out loud to my mother, asking her to get me a glass of Rasna. My mother would get me a glass of this very tasty drink which would rejuvenate me and also make my taste buds happy. This was a routine throughout the summers. And this was true not just for me, but for most of the kids around. I still cherish a glass of Rasna once in a while, though in different variants. So, what is it in this brand that has kept individuals like