Marketing (and Advertising) is one of the most sought after course these days. With Indian B-Schools maturing over years; along with super dynamic shifts happening in the world of Marketing – it is disappointing that no Indian B School is well equipped with what Industry needs. However, conventionally speaking, here are a few good B Schools (some of these are just so obvious, though not all) in India that can get you closer to the world or Marketing; excelling in the same is not taught in any. Best B Schools for Marketing in India 1. Indian School of Business, Hyderabad / Mohali A school that has managed to market itself really well, in India and abroad. Though, they do not offer specific specialization in Marketing,
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Social Media marketing is becoming more important to business of all industries every day. Equally important for those schools that mentor leaders on how to run those businesses. When enterprises are going 2.0 and 3.o; B schools are yet in beta phase. Management education is picking up importance now when there are already plenty of those B Schools around. Surprising to see they aren’t open to social interaction yet, when 100% of B schools abroad are engaging with potential talent on digital media. Why should B Schools go social? If you are still looking for a reason, you need to be open to new ideas. The MBA market is growing and so are B Schools. Each B School wants talent; more applicants to have students from
If you are planning to do an MBA, doing one or has done it; whether India or Abroad, whether those top B Schools or not – this is a book that will entertain you! Each page is a delight. Author Sameer Kamat, founder of MBA Crystal ball and a regular columnist at firstpost; paints a clear picture about the MBA thingy, esp for Indian students going (or planning to go) for an MBA abroad. The author is an MBA from University of Cambridge with several years of IT and Management experience. The book aims to assist you right from ‘preparation’ to ‘how to achieve your dream B School’ to ‘what to explect in a typical International B School classroom’ to ‘what happens after all that’. Buy
Pagalguy B School rankings are referred to from quite some time now. In fact, its the most referred-to rankings – considered as one of the most genuine one. However, I was wondering how accurate it is and moreover, shall students base their choose-or-drop decisions on this ranking? After going through the methodology mentioned on their website, I wonder how genuine is Pagalguy B School rankings! The underlying belief – “Perception captures everything” Pagalguy team is working hard to get this done however they mention this on their website, “The underlying belief – “Perception captures everything” which essentially means the ranking is based on what a respondent thinks and not on facts. Perception best vs Actual Best Consider this – Lets say there is a task to rank all bollywood actors. ‘Acting’ is very
We are seeing B Schools popping up from no where since last half a decade. These B Schools have, since then, started marketing like FMCG companies, more or less. From free laptops to air conditioned classrooms, from 100% placements to hostel facility, Indian B-schools use all marketing strategies to attract students to take admission. 1) 100% placements: Best B-schools of India, at times, fail to offer 100% placements, how can private B-schools even dream of doing so? 2) Approval from AICTE, UGC: Even approval from these regulatory bodies do not ensure whether the institute is good or not. Only those high-quality, AICTE-approved B-schools are the ones that have been around for long and will flourish despite or without AICTE approvals. Clearly, such approvals do not guarantee quality education; neither
When integrating individuals on marketing internships into your workplace, it’s important to get the most out of them. Doing so should maximize intern productivity, which will help your business while simultaneously preparing them for future job positions. On that note, let’s discuss some techniques for improving rapport with an intern and getting her best efforts. One of the first things to do is build a relationship with an intern and identify his/her specific skill set. For example, you might want to have a one on one meeting where you explain what your company is all about, what’s expected and some basic rules to optimize efficiency in the workplace. Along with this, you should inquire into his/her background, determine her strengths and identify her goals. Doing