Is Customer Service a part of Marketing?

Is Customer Service a part of Marketing?

It’s highly likely you already have an answer! However, if that’s a ‘No’, you must not miss this one. A customer calls up Zappos customer care toll free number and says, ‘I want to order a pizza’. Agent at the other end of the phone, without wasting a second, takes his order and says, ‘catch you … Continue reading »

The new Twitter logo

The new Twitter logo

Twitter announced on Wednesday that it has eliminated all text, bubbled typefaces and the lowercase “t” versions of the company’s logos, unveiling a simplified silhouette of “Larry,” the bird that has long served as its symbol.   “From now on, this bird will be the universally recognizable symbol of Twitter,” Doug Bowman, Twitter’s creative director, wrote in … Continue reading »

Key Elements of your Personal Brand

Key Elements of your Personal Brand

All of the books, blogs, and workshops on personal brand design can be boiled down into a simple framework & I call the 3U’s of personal branding. Advice on branding may use different words, or emphasize one element over the other, but the most successful brands have some aspect of all three.  Key Elements of … Continue reading »