Key Elements of your Personal Brand
All of the books, blogs, and workshops on personal brand design can be boiled down into a simple framework I call the...
What’s your brand?
Your personal brand is what other people think of you. In some ways it’s outside your control, but you obviously...
Personal Branding | Should you brand ...
Of course you should! “Personal branding is the process whereby people and their careers are marked as brands....
Small Business Tips to Make a Huge Su...
Every small business can turn up in to a grand success provided the required skills and strategies are adopted and...
What makes Facebook a Brand?
It all happens on the Facebook “wall” where 845 million active users make friends, share pictures and videos, and...
Marketing Your Small Business via Sch...
The Schools / Colleges / Institutes are rapidly becoming a marketing venue for businesses large and small. And if...
Singapore Airlines and Great Customer...
A lot of people have flown on Singapore Airlines, and even people who haven’t flown on Singapore Airlines know...
Comparitive advertising
Many people think that advertising a product means to sell it. But real aim of advertising is to make general public...
Put viewers in the Ad!
In direct mails, we often use personalization whenever possible. Starting a letter with “Dear Satyam” instead of...
How Coca Cola did it in India
The aim of marketing is to know and understand the customer so well the product or service fits him and sells...
Volkswagen Innovative Marketing
Volkswagen hails itself as an Auto MNC which has garnered a reputation for being an innovative brand, by relying on...
Flipkart – Indian Amazon
As the media likes to call it India’s answer to Amazon.com, Flipkart is India’s first Indian Online venture...
Subliminal Marketing
Today an average supermarket contains 290 types of cookies, 195 types of soups, 115 salad dressings, and thousands of...
Maggi
Imagine A bowl full of maggi noodles in your hands!!! Nothing more delicious than that seems when you are feeling...
BMW – Always Ahead
It is not too often that a BMW marketing campaign goes unnoticed – Why is it so? What differentiates BMW marketing...
Redefining Indian Biker – Bajaj
Indian TV is buzzing with the jingle ‘Hum mein hai Hero!’ It reminds me of a similar re-branding exercise taken up...
