It all happens on the Facebook “wall” where 845 million active users make friends, share pictures and videos, and comment on posts. From friends and games to advertising, Facebook has emerged as a brand in social networking. Let us understand Facebook in a brand’s perspective with the help of 4S. Solve-The Problem Social networking sites (SNS) solve the problem of connecting to people we already know. Facebook in particular solved the problems like corporate advertisement and gaming on social networking. Users have a wide option of games and applications available on Facebook. The primary problem that this SNS solved was Privacy. It was user’s privilege to allow others to tag him/her in a picture or share the personal information with particular set of people as
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The Schools / Colleges / Institutes are rapidly becoming a marketing venue for businesses large and small. And if your small business targets local customers, there could be a way for you to take advantage of this trend. Why are schools and colleges such a great place to market your business? Well, although Schools are funded well via fees, donations and sometimes governments, there are certain restrictions on how they spend such money. In fact more they are audit on their expenses which aren’t reated to education. They need creative ways of funding activities such as sports teams and field trips, not to mention “extras” like arts and music and cultural festivals. How can this help market your business? Look into sponsoring activities, events or initiatives. If you can afford to
A lot of people have flown on Singapore Airlines, and even people who haven’t flown on Singapore Airlines know that particular airline to be the gold standard in customer service. The Strategic winning game of the airlines is taught in B Schools all over the world as case studies Today, Singapore Girl is considered synonymous to great customer service and an image to the very brand. And so it’s important for us to understand what they’ve managed to do really, really well. There are two ways that you can compete in the airline industry. One is on price and the other is on service. Most airlines compete on price, and they tell passengers that they can get the best deal by flying on that particular
Many people think that advertising a product means to sell it. But real aim of advertising is to make general public and potential buyers aware of goods, products and services available under a brand. Though, it must sell; making ads that coax audience to buy isn’t unethical at all. However, what is ethical and what’s not; when the supreme authorities have altered the definitions altogether. Comparative advertising Comparative advertising is advertising where one party advertises his goods or services by comparing them with the goods or services of another party. Such other party is usually the competitor or the market leader of that good or service. The comparison is made with a view towards increasing the sales of the advertiser, either by suggesting that the advertiser’s product is
In direct mails, we often use personalization whenever possible. Starting a letter with “Dear Satyam” instead of “Dear Sir” responds better every time (if the recipient’s name is Satyam, that is!). A sweepstakes that uses a personalized address message like, “Your prizes are waiting to arrive at 123, BTM, Bangalore,” will garner more entries than one that uses a generic message. Today’s technology, though, permits new kinds of personalization that pack an even bigger punch than mere names and addresses. Picture & Video Personalization Elfyourself is the best relevant example I can mention here. Checkout the video With the funny animation, our brains are fooled by the video trickery and we find it hilarious to see ourselves and others engaged in wild dance moves. The viral
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. Peter.F. Drucker Market leadership, turnover, customer satisfaction etc are few of the many indicators of success for a firm. The success is attributed if the product/service is technologically superior and of good quality or an effective marketing, promotion and distribution strategy is in place. Innovative marketing at its best can be understood from Coca-Cola India’s venture into rural India in the year 2002, with an innovative promotion and marketing strategy that differentiated it from its competitors. Atul Singh, the company’s president for India and South West Asia in an interview said “We want every part of our portfolio to grow, so that any consumer, on any occasion, anywhere in India, makes