Scene 1: Mrs. Sharma, a housewife wants to celebrate her only child, Rahul’s birthday. Obviously the birthday party needs to be grand and flamboyant in a place suitable for every age and yet within budget. Scene 2: “Hey girls, looking so ravishing, where are you going to spark today” said Raman. “Come on, don’t you know!!” Scene 3: “Gosh, I’m so damn hungry and have only 20 bucks” “So what’s the big deal?” A bright building, as you pull the door, a blow of chilled air strikes you on face, go to the counter , match your pocket with the menu and order what you relish. Take your seat, be comfortable. Lot of young crowd around you and here’s your order. Enjoy your morsel of
Branding Archive
HERO number one The brand HERO has been riding the two wheeler segment market for decades. Its growing popularity is only a gist of its brilliant high end performance, great creative designs, quality assurance and ultimately customer satisfaction. Its path breaking innovative marketing strategies are only an icing on the cake. A consecutive winner in its sales and turnover margins HERO has truly sustained far excellence. HERO had registered its highest ever quarterly sales of 14,28,030 two-wheelers in the third quarter of 2010, fuelled by its half million-plus unit sales in the months of October and December 2010. HERO also for the first time crossed the five million unit sales during calendar year 2010, retaining the coveted status of World No.1 two-wheeler manufacturer for the
I remember my childhood when in summers I would go out to play with my friends in the evenings. I would always come back tired, and low on energy. I would just lie down on the bed and yell out loud to my mother, asking her to get me a glass of Rasna. My mother would get me a glass of this very tasty drink which would rejuvenate me and also make my taste buds happy. This was a routine throughout the summers. And this was true not just for me, but for most of the kids around. I still cherish a glass of Rasna once in a while, though in different variants. So, what is it in this brand that has kept individuals like
There is a page on Facebook called “You Know You Grew Up In India in the 90s When”. There are about 75 points and 74 on which a lot of people might have a lot of different opinions about but one point on which everyone is unanimous – “Maggi 2 Minute Noodles = ultimate snack (and tiffin, lunch, dinner)” Back in the 80s and 90s, many international brands entered India and created a niche for themselves in the minds of several million consumers. They created such a strong brand affinity that till date their names are synonymous with their products – Xerox (does anyone ever say photocopy ?), Cadbury (milk chocolate never sounded so good) and of course Maggi. I am sure that most of my readers will agree that
Funny, I’ve always said that there is no bad advertising media, just bad advertising ideas. “What about parking tickets? That’s a bad media! Nobody looks at the back of them!” one of my pals has always insisted. Well, pal, check out this clever taster from BBDO Germany where they made the parking tickets mint flavored to announce the Wrigley’s new fresh mint gum and get back to me. Not a bad media, great idea. Very clever. Wrigley’s – Mint flavored parking tickets – (2011) case study
Why do they serve Corona Beer with a wedge of lemon, unlike any other beer? There’s an interesting thing about Corona beer that a lot of people don’t know about. A lot of people realize that Corona uses, in their advertising and, in fact, the way the beer is served, they use a wedge of lime in the bottle. Now, here’s the story. It turns out that when this was initially being done, it was being done by people, consumers, who were consuming and drinking the beer. The people at Corona, the company — actually a Mexican company called Grupo Modelo — didn’t like this. And the reason they didn’t like this is because they recycle their bottles. And this meant that every time there