Are Outliers Really Bad?
When our mobile communications professor in college handed teacher feedback forms for the class to fill about him, we...
Delighting customers is a waste of ti...
Eighty-six percent of customer service decision-makers say that a good customer experience is one of their top...
Networking | Men vs Women
Who is better at networking? Men or Women? As for differences by sex, more women than men said, according to a...
Clubbing Foursquare with Loyalty prog...
“We saw our customers starting to check-in to Tasti D-Lite locations on Foursquare,” says BJ Emerson, the vice...
When I Grow Up, I Will Beat My Wife
A public awareness campaign from The Family Place of Dallas, TX, targeted area bus panels and interiors. In the...
Adding Content Marketing to Your Mix
Content is the soul of any advertising or marketing game plan. By content I not only mean relevant text, but also...
Like Rocket Singh | Be a Killer Sales...
If you ask me whether people working in an organization are assets or liability, my answer would differ on whether...
Singapore Airlines and Great Customer...
A lot of people have flown on Singapore Airlines, and even people who haven’t flown on Singapore Airlines know...
What Customers need
Marketing focuses primarily on customer needs, since customer needs are the underlying force for making purchasing...
What is Appreciative Inquiry
I am fascinated by the Appreciative Inquiry concept, not only because it sounds cool, but I have seen it working...
Amrutanjan Social Media Strategy
Not so old Twitter account Amrutanjan Relief (@WuhooRelief) is now ensuring to provide Relief and homemade remedy...
What is Marketing Myopia
Theodore Levitt proposed the idea of Marketing Myopia. Now who he is/was isn’t important, but what he has...
Marketing to modern moms
Marketers around the world know it very well that when it comes to household purchasing decisions, it is the mothers...
Put viewers in the Ad!
In direct mails, we often use personalization whenever possible. Starting a letter with “Dear Satyam” instead of...
Domino’s iPad App – India
Domino’s iPad App Lets You Design A Pizza, Then Order It For Delivery The three biggest pizza chains in America...
