In psychology, Procrastination refers to the act of replacing high-priority actions with tasks of lower priority, or doing something from which one derives enjoyment, and thus putting off important tasks to a later time. Procrastination, in large part reflects our perennial struggle with self-control as well as our inability to accurately predict how we’ll feel tomorrow, or the next day. Web Procrastination Web being so easily available provide you all the information just by typing few keywords and getting thousands of pages as result in few seconds. But everything comes up with its own pros and cons. With web comes – web procrastination. Web has played an important role in bringing procrastination in our lives. By placing the ads or the videos at conveniently located areas that is
Consumer Behavior Archive
Oh! And they are all emotional about Google Reader. 100% of tweets I read about Google Reader in last week are all crying like babies, to bring it back. Does this image on the right describe your situation? Sometimes I wonder whether are we really in the internet era, where moving ahead is too fast to hang on to products (no matter how good they are). I am clear about this, I never liked Google Reader myself. It is just another aggregation tool for me, gets me all news that I might like to read from all sources I might continue to like. Seems good, but no thanks! With all text and no design, it kept me loaded with all those number of articles that I missed
It’s highly likely you already have an answer! However, if that’s a ‘No’, you must not miss this one. A customer calls up Zappos customer care toll free number and says, ‘I want to order a pizza’. Agent at the other end of the phone, without wasting a second, takes his order and says, ‘catch you in 30 mins’! This customer may be an idiot, but was also an opportunity. I am not making this up! Zappos sell shoes that rest of the world sells, there is no extraordinary marketing genius that they have; but if asked to 10 random people, 9 say they love zappos. Zappos is case study of case studies, flipkart in India is trying to immitate that model but they are nowhere
A salesman can quote different prices to different clients / Customer; and it happens that way in many businesses. Your browser, shall now act as a clever salesman. The internet was supposed to be the consumer’s friend. By making it easy to shop around, it would drive prices lower. But online sellers of all sorts of goods and services are taking a keen interest in new software that promises to help them spot customers who are well off. Online shoppers allows plenty of information to online portals about themselves that could be of use to clever salesmen. It’s the Cookies that reveal where else they have been browsing, allowing some guesses about their income bracket, age and sex. Their internet address can often be matched to their physical address:
After watching ’12 Angry Men’ (Its a movie!!) for 3rd time, I started thinking how inspiring this movie might be for anyone working with organizations and communities to change behavior of mates for the better. I have tried to put forward the summary of my understanding from the movie! Why am I mentioning a movie on this blog? Because those 96 intense minutes have a lot to convey, which can, if closely observed, change our perspective towards the very objectives we construct for ourselves. People who have seen the movie can relate to the article very well, for the rest I highly recommend watching this movie. It’s a dissenting juror in a murder trial who slowly manages to convince the others that the case is not as
Eighty-six percent of customer service decision-makers say that a good customer experience is one of their top strategic priorities. Sixty-three percent say that they want their customer experience to be the best in their industry. Yet how many companies deliver a good customer experience? You can count them on your fingers. We all know that a bad service experience has quantifiable negative impacts, as measured by monitoring the wallet share of each customer over their engagement lifetime with a brand. But when is a service experience good enough? A recent Harvard Business Review blog says that “delighting your customers is a waste of time and energy, and exceeding customer expectations has a negligible impact on customer loyalty. Customers just want a simple, quick solution to their problem.” What