Returns on Social Media Investments
Whenever they ask me about social media ROI, it surprises me. For me the question is of little relevance; what we aim...
10 reasons why I love Radian6
Social Web has changed perceptions about business; anyone who is connected has a powerful voice. These voices have...
CRM Gamification
More than often I talk to friends who are working as sales managers and sales reps who were with me during my B School...
What is a CRM Consultant?
“What is my Job as a CRM Consultant?” This is a problematic question to answer, mainly because there is no...
Whats wrong with CRM Consultants
It has been quite a while that I am working as a CRM Consultant. Over the time I have been wondering what goes in the...
Social Media Opportunities for Retail...
If you are already active in the social web, or are at least taking a peek at what your competitors are up to, likely...
Salesforce and CRM
There was an interesting question that I found someone asking on Internet. “What is Salesforce CRM everybody is...
CRM for nonprofits / NGOs
If you believe that only highly profitable companies use CRM to manage clients, vendors and sales; give it a thought...
Best CRM companies
If you are an organization currently looking for implementing CRM or hiring a consultant for evaluating various...
CRM simplified
An excerpt from my last article about CRM: The very basics of CRM … Think of this as a way of doing your...
