Salesforce vs Adobe Marketing Cloud

Salesforce vs Adobe Marketing Cloud

We are at an exciting juncture, enterprises are turning (more) digital. CMOs are concerned about innovative-n-engaging apps that connects brand with customers and CTOs are now concerned about security of data which is gradually moving on the cloud. The change isn’t voluntarily; consumers no more respond to whats tried & tested. We are now digital … Continue reading »

Returns on Social Media Investments

Returns on Social Media Investments

Whenever they ask me about social media ROI, it surprises me. For me the question is of little relevance; what we aim to achieve through the medium should be questioned. What is ROI of those telephones in the office? Or internet connection? We haven’t asked these questions, because if we do – we would sound … Continue reading »