10 reasons why I love Radian6

10 reasons why I love Radian6

Social Web has changed perceptions about business; anyone who is connected has a powerful voice. These voices have impacts, change expectations; they are changing people’s minds. And they are changing how organizations connect/communicate with consumers. Internet, has evolved has a platform to communicate with anyone, anywhere, anytime; well that’s not news! We all share, intentionally … Continue reading »

CRM Gamification

CRM Gamification

More than often I talk to friends who are working as sales managers and sales reps who were with me during my B School days. Listening to them comes as a real feedback from those who are using CRM hands on and triggers a thought process of simplifying the same, rather than just implementing one. Marketers … Continue reading »

What is a CRM Consultant?

What is a CRM Consultant?

“What is my Job as a CRM Consultant?” This is a problematic question to answer, mainly because there is no single definition as to what a CRM consultant actually is; and I often give different answers to different people depending what they can understand! Most of us consider CRM developers as CRM Consultants, people that … Continue reading »

Whats wrong with CRM Consultants

Whats wrong with CRM Consultants

It has been quite a while that I am working as a CRM Consultant. Over the time I have been wondering what goes in the mind of a consultant while the consulting assignment is on! Spending my time among IT cum Functional consultants, we often disregard the objective of having a CRM altogether. We forget, at times, … Continue reading »