Returns on Social Media Investments

Returns on Social Media Investments

Whenever they ask me about social media ROI, it surprises me. For me the question is of little relevance; what we aim to achieve through the medium should be questioned. What is ROI of those telephones in the office? Or internet connection? We haven’t asked these questions, because if we do – we would sound … Continue reading »

10 reasons why I love Radian6

10 reasons why I love Radian6

Social Web has changed perceptions about business; anyone who is connected has a powerful voice. These voices have impacts, change expectations; they are changing people’s minds. And they are changing how organizations connect/communicate with consumers. Internet, has evolved has a platform to communicate with anyone, anywhere, anytime; well that’s not news! We all share, intentionally … Continue reading »