With a new year beginning, a list of things you resolve to do in 2013 would be in your mind; whether they’re personal, professional, or a combo of both. What should you not do in 2013? Well, if you are an employee – your focus is usually on adding value to your team and at the same time grow in your own capabilities personally, professionally and monetory. While you may have commitment towards buying a new house in 2013, a new car, getting married or reaching that X bucks salary a year; you need to also focus on what not to do. Don’t do it, if you don’t like it A software engineer once told me how much he hates his job. And a simple reply
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Today, your performance review is based on things like sales numbers or percentage of goals met, set by the manager. Tomorrow, though, it could be based on something that until now has remained ephemeral: organizational and social influence. How strongly your voice is heard and responded with-in and out of organization has relevance in your perfromance and is direclty a part of an organization’s brand! Salesforce.com’s Chatter, an organizational collaboration platform, released a new feature this spring called Influencer. It purports to measure how influential you are within your company, by tabulating, for example, how your fellow workers respond to the items you post to your corporate social network. Senior management can look up who the most influential people are in various departments and bring them in for a briefing ahead
It’s highly likely you already have an answer! However, if that’s a ‘No’, you must not miss this one. A customer calls up Zappos customer care toll free number and says, ‘I want to order a pizza’. Agent at the other end of the phone, without wasting a second, takes his order and says, ‘catch you in 30 mins’! This customer may be an idiot, but was also an opportunity. I am not making this up! Zappos sell shoes that rest of the world sells, there is no extraordinary marketing genius that they have; but if asked to 10 random people, 9 say they love zappos. Zappos is case study of case studies, flipkart in India is trying to immitate that model but they are nowhere
Welcome to Sunday Marketing Talk #2. Hope you enjoyed last Sunday’s video where John Moore talked about ‘Creating Buzzworthy Companies. Lets quickly jump to 2nd talk of the series. In this 40 min video we have John Jantsch discussing creating a business culture that earns referrals. He intervewed more than 100s of those most referred businesses and authored a book “The Referral Engine: Teaching Your Business To Market Itself”. He shares his experiences in this talk. John Jantsh is a Small Business Expert, you can learn more about him at http://johnjantsch.com/. According to John, most companies use technology to automate processes which intends to create less touch points between the company and customers; however, what awesome companies do, is use technology just to do the opposite. Meeting customers, on social platforms or face
A salesman can quote different prices to different clients / Customer; and it happens that way in many businesses. Your browser, shall now act as a clever salesman. The internet was supposed to be the consumer’s friend. By making it easy to shop around, it would drive prices lower. But online sellers of all sorts of goods and services are taking a keen interest in new software that promises to help them spot customers who are well off. Online shoppers allows plenty of information to online portals about themselves that could be of use to clever salesmen. It’s the Cookies that reveal where else they have been browsing, allowing some guesses about their income bracket, age and sex. Their internet address can often be matched to their physical address:
It’s high time that business guys understand technology! Forbes will have their own list, but if someone asks me which company I admire the most, I would invariably answer “Twitter”. But this answer seems to be changing now. In fact, maintaining a socially open site yet get traction when facebook exists, is a tough job. Googlez and Microsofts failed to do what twitter has been doing since actuality. I, in love with the concept of social and open, am personally more in love with twitter because of no rational reason! (Like millions others) Having people love your company is what a founder would die for. Is twitter going wrong somewhere? Like anything natural, growth brings you closer to death! But how much closer is the question;