I’ve been getting connection requests on my linkedin profile with a new message now. It was, “I’d like to add you to my professional network on LinkedIn” and now its changed to something like, “Since you are the person i trust, I would like to add you…” I’m amazed how many LinkedIn requests are indiscriminately sent to acquaintances or strangers without even personalizing the generic invitation message: “Since you are person I trust…” I guess, the change in message was done to let people think whether they actually trust the person or not before they send a request; but behavior hasn’t change. It is no different from asking a man on the street to be friends with you. Many of these interactions start and end with
Digital Marketing Archive
Social Media marketing is becoming more important to business of all industries every day. Equally important for those schools that mentor leaders on how to run those businesses. When enterprises are going 2.0 and 3.o; B schools are yet in beta phase. Management education is picking up importance now when there are already plenty of those B Schools around. Surprising to see they aren’t open to social interaction yet, when 100% of B schools abroad are engaging with potential talent on digital media. Why should B Schools go social? If you are still looking for a reason, you need to be open to new ideas. The MBA market is growing and so are B Schools. Each B School wants talent; more applicants to have students from
Whenever they ask me about social media ROI, it surprises me. For me the question is of little relevance; what we aim to achieve through the medium should be questioned. What is ROI of those telephones in the office? Or internet connection? We haven’t asked these questions, because if we do – we would sound stupid. Very much the way like those people who try to measure social media ‘Returns’ on investment. It is a means to achieve ‘that something’. I liked this distinction from Hal Thomas in a recent Mashable article: “Social media is the vehicle, not the destination. You can’t just ask, ‘What’s the ROI of social media?’ You have to ask, ‘What’s the ROI of specific activities that we engage in via
Some marketers called 2011 “The Year of the QR Code”, and some say same about 2012, predicting that mobile tagging will become mainstream. Those little black and white tags are popping up everywhere: in billboards, magazine ads, and even tombstones. QR (or quick response) codes (What is a QR Code?) carry the potential of connecting the offline world to the online world, giving a call to action to just about anything. And they use technology that is now in everyone’s pockets (well almost). Yet, as with any new technology, QR codes are merely a means to an end for marketers. They are enablers to big ideas. They aren’t the big ideas themselves. Some brands are merely riding the novelty of QR codes, rather than doing
One of the few things which can find its relevance in almost every field that we can associate with, in the modern age, is Evolution. And even the trait of marketing is not left untouched by it. Marketing goes much back into the history compared to other specialization, just owing to very simple yet very splendid fact that this is one field which is not bound by any hard fast rules; instead it is something which has seen creativity mould it into different shapes period after period. Going a long time back in the history, Julius Caesar, after he won the war of Prussia, was troubled by the fact that the Prussians hate potatoes, which happened to be his favourite vegetable. When none of his
When it comes to company computer needs, many business owners tend to think of physical equipment first. While adding additional machines to your office hardware can increase capabilities and storage capacity, you don’t necessarily need more equipment to amp up your company’s virtual resources. Cloud computing offers a means of increasing your company’s software options and storage space without the need for additional in-house systems to process and store data. Unlike traditional software and data storage, the cloud needs no physical equipment in your office on which to operate. Instead, data and programs are hosted on a server outside of your office and can be accessed from any location. If this strikes you as a novel concept, you might be surprised to find that, in