Facebook is the biggest platform in social media and networking. Facebook is currently connecting 1.06 billion monthly active users and more than 4 million businesses are having their page on Facebook. But hold on, there is something Facebook VP has to say: “The free Ride for brands on facebook is over” Facebook is in process of modifying its algorithm, it has restricted the scope of reaching its fans; now only 16% of the people who are most active on your page will be able to see your posts without promotion in their feeds. As Advertisement is the hottest mode of revenue for Facebook, they have decided to sell ads. The amount you pay to promote your page is directly proportional to the number of potential
Social Media Marketing Archive
Social Media Marketing refers to the process of gaining website traffic, attention & sales through social media sites. Marketers are interested in human behavior and try to understand why we live our lives the way we do. With easy access to internet, everybody is connected to social media and marketers find it as the best platform to connect to consumers and try and understand their perspectives rather than implementing their own. There are a lot of ways to connect to the target audience but social media has a upper hand, it helps in connecting the marketer with the correct audience, talk to them as friends, post videos that explain them the benefits of the product and try to win over the customers so that they
This is the great thing about being passionate about both food and digital marketing. Fulfilling one passion (a food show) can help you whet your appetite for a brilliant use of technology for marketing (twitter). Without any further ado, I am talking about Toasty Melts, a weekend only grilled cheese food truck in San Francisco run by a couple to raise money for a charity. Apparently, they use three kinds of cheese to make their grilled cheese extra special but then I won’t get into the details and you can check out the episode of Best Ever Food episode. Just to set the context for how Toasty Melts ingeniously used Twitter as its one and only marketing channel, here are a few nuggets that are
Social CRM is on every smart marketer’s mind; however whether to dive or not into this new marketing hype seems to be an unanswered question for many. I used to think – it was 2005-2009 when companies were skeptical about getting social; surprisingly I do get emails even today from marketing executives on what’s social CRM and if I could explain them how can it help their organizations. Its 2013!!! For decades, customer relationship management (CRM) has been described as a business strategy that seeks to identify, attain and retain customers by developing relationships through consistent and relevant communications. The ‘R’ in CRM does not stand for Records. Marketers and Consultants who are connected to CRM space in their own capabilities would understand what am
Whenever they ask me about social media ROI, it surprises me. For me the question is of little relevance; what we aim to achieve through the medium should be questioned. What is ROI of those telephones in the office? Or internet connection? We haven’t asked these questions, because if we do – we would sound stupid. Very much the way like those people who try to measure social media ‘Returns’ on investment. It is a means to achieve ‘that something’. I liked this distinction from Hal Thomas in a recent Mashable article: “Social media is the vehicle, not the destination. You can’t just ask, ‘What’s the ROI of social media?’ You have to ask, ‘What’s the ROI of specific activities that we engage in via
Not so old Twitter account Amrutanjan Relief (@WuhooRelief) is now ensuring to provide Relief and homemade remedy solutions to people suffering from Cough, Cold or Sore Throat. I am glad to see a brand using twitter for what it should be used for; engagement. I came across this interaction. In so less time they have developed substantial followers, made number of tweets and have had meaningful interactions with people on twitter. Most importantly they have build a great fan following for them. Rather than just posting links and RTs, Amrutanjan brand behaves more like a friend who cares about your health and asks, “How are you feeling?”. Strangely, isn’t selling its products in every tweet unlike other brands but spending time and effort in enquiring