Social Media Marketing Archive
If you are already active in the social web, or are at least taking a peek at what your competitors are up to, likely you have noticed that no two retailers have identical seeming social media strategies. This one is for retailers, let’s look at the key uses of social media for retail brands today, Customer service: directly responding to customer’s questions, complaints and inquiries via social media. Crisis management: having your finger on the pulse of a crisis just as it unfolds or directly after it occurs and being able to respond, diffuse and assist quickly. Campaign or promotion management: the use of social media channels to spread word about a contest/sale/exciting change that you want your community to hear about and participate in
Google+ is a hit with no exceptions. It already has “millions” of users, and Google has added $20 billion to its market cap since the service began testing. But as former Googler Sam Johnston pointed out on Twitter, Google Buzz had a lot of early interest too. In fact, two days after Buzz went live, Google posted a blog entry bragging that “tens of millions” of people had checked it out, and created more than 9 million posts and comments. At some point, interest died. So far Google+ is filled with Googlers, reporters, and tech enthusiasts. They’re posting a lot, enjoying the Hangouts feature, and driving traffic to tech news sites. But it’s still way too early to know whether Google+ will get any traction with
We no longer live in a world that is shrinking day by day. We have started living in a world which is shrinking minutes by minutes! The virtual interconnectivity of the world of social networking sites has brought us all not only close to each other, but so close that we can even sense our friend’s happiness who just witnessed ManU’s 4-2 victory over Chelsea a couple of hours back at the Old Trafford. Needless, to say the post in the Facebook got several likes and some hate-comments from Chelsea fans. This is the power of social networking sites today and more specifically, the power of ‘likes’ in the world of marketing. One of the main hurdles in marketing is to know what the consumer
During last interaction with @praval (Co-Founder of Media Redefined) one statement of his that glued in my mind, “Gone are those days when clients asked for number of fans on their brand’s fan page. It’s the extent to which positive conversations that an agency can facilitate and the extent to which bad word-or-mouth can be made shut by extremely engaging interactions and problem solving” Rightly, while social media marketers have been preaching this for some time, it is interesting to hear someone on the sales side to encourage brands to see beyond “likes”. At Social Media World Forum in London, David Parfect, the group head of agency sales at Facebook, essentially made the case for why fan engagement is far more important than a simple,
Who doesn’t want to excel is business, but how many achieve the set objectives and how many die? It’s a trend to transform a business into a social business so that the customers become producers and the entity becomes self sustainable which can run on auto pilot mode. How can one convert into or start a social business. Make sure, it has following characteristics Conversations It’s important to have a two way conversation between producers-consumer, consumer-consumer and producer-producer (competition). Unlike traditional way of promoting a business, social way of promotion shall give you benefits of feedback, sensors and improvements. Participation Social business encourages contributions and feedback from everyone who is interested. It blurs the line between media and audience. Openness Encourage voting, comments and the