1. Using tactics instead of strategy 2. Using it exclusively to put out fires. If your company has a bad name in industry, don’t think social media presence will kill it. It may just speed up the bad mouth. 3. Using it to brag or thinking people want to have a relationship with your brand. 4. Using it as a press release. 5. Exclusively re-tweeting other people’s material rather than creating your own original content. 6. Using it to push product. 7. Expecting immediate results. 8. Not having the right people as the voice of your brand. 9. Not allocating enough resources to listen and respond. 10. Not having a process in place to report results of listening to management. Instead of thinking about social
Social Media Marketing Archive
Consumers are looking for deeper relationships not a one night stand. A relationship, at its heart, is based on respect for each other while listening and providing value to the conversation. Too many brands don’t understand this and don’t know how to make the transition from mass marketing to mass customization. If you keep on bragging about brands on social media, you are increasing your chances of failure to 70%. Women are more social and demand more commitment! Why am I talking about it? Because, if you are a company targeting through social media channels, you need to be more than one night night stands. Comscore, Nielsen, MediaMetrix and Quantcast studies all show women are the driving force of the most important net trend
A friend, who is a social media consultant to an organization was looking at the computer screen from long. I asked him why is he staring at the computer. He said just nothing. Posting an update on facebook fanpage I went closer to have a look at the screen; he had written something on a community facebook fan page and his mouse pointer was just hovering over the ‘share’ button; I thought he had no plans to click it! While I was reading what he had written, I eventually joined him in staring at the computer screen for another half an hour. Without disturbing each other, we kept our eyes floating over the statement and I understood the importance . Think before you post There
Social Media isn’t about catching eye balls, or getting maximum hits; its about being human. If you are constantly thinking about Sales, ROI and bottom line; I am afraid social media isn’t for you. It’s more about connecting, listening and engaging. Lets see how different avenues of Social media can be used. Facebook, where every consumer is your PR Manager! Create Conversations. Listen to conversations. Let fans have their own conversations. Engage fans with interesting applications and contests. Provide opportunities for fans to advocate your brands through ‘likes’ and ‘comments’. Do it right on facebook with More warmth, Less Spam. Fans like free stuff. Involve your fans, care for them. Let your fans speak freely. Reply to your fans’ complaints and appreciations. Educate your fans
Implementing social media is much more than ‘just being there’. Incorporating social media into your business as a part of marketing mix is a result of refined thought process and not just setting up facebook and twitter accounts. Don’t dive into social media unless you’re ready You need objectives, goals and ways to measure success and accountability. See how to prepare yourself. Don’t be a big brag Know the difference between becoming a thought leader and endless self-promotion. While a reputation of thought leadership will never be as “risk-reducing” as a personal referral, it’s a great way to build awareness and increase your chances that the prospect will respond to future demand generation efforts. Don’t be afraid Don’t be afraid to try social media because
Social media plays a key role throughout the entire revenue cycle, beginning before prospects are even identified (while they research or follow thought leadership on social media sites) to after they become customers (as they remain loyal customers through retention and cross- and up-sell opportunities). Here are some successful examples of how brands have incorporated social media well in their marketing mix. There are four key areas where social media can play an expanded role across the revenue cycle: Developing relationships with very early-stage prospects before they even enter your database as a lead (“seed nurturing”) Building and maintaining relationships with known prospects as they educate themselves (“lead nurturing”) Supporting the sales cycle once the buyer engages in a formal buying process with a sales