Supporting the sales cycle once the buyer engages in a formal buying process with a sales rep is termed as Opportunity Nurturing in fancy marketing terms. It is an integral part for a closely knit revenue cycle.You may follow the links, wherever provided. We shall discuss the third stage of revenue cycle as not much have been discussed about it on the Web. Developing relationships with very early-stage prospects before they even enter your database as a lead (“seed nurturing”) Building and maintaining relationships with known prospects as they educate themselves (“lead nurturing”) Supporting the sales cycle once the buyer engages in a formal buying process with a sales rep (“opportunity nurturing”) Deepening and expanding relationships with existing customers (“customer nurturing”) Opportunity Nurturing Social media
Social Media Marketing Archive
Every organization which has successfully launched a social media campaign has used a combination of social media platforms to achieve their objectives. This is due to the fact that every organization has multiple marketing goals in varying degrees of importance. It is also due to social media platforms differing in their functions as content and conversation platforms which serve their purposes as stand-alone but are most effective when used in combination. Product launch with Social Media HP devised a creative strategy when launching their Z-series workstations which were to directly compete with Apple who were the dominant players in that arena. HP’s social media strategy was to identify the biggest influencers within agencies who were heavily interactive and participative in online technology and hardware conversations.
Social media holds tremendous opportunities for companies looking to drive new business and increase revenue, but only if you first develop a solid foundation and an understanding of what makes the world of social media tick. Is Your Company Ready for Social Media? Don’t jump into social media just because everyone else is doing it. Here’s a checklist designed to help you determine if your organization is ready and, if so, how to make your efforts successful. Set clear goals for social media Be as specific as you can (e.g. increase lead conversion rates, increase the number of qualified leads, build awareness measured by online traffic, decrease the time needed to resolve customer service issues, etc.) and keep these objectives in mind for every initiative
B2B Social Media Strategy – Benefits Here are some social media marketing benefits that B2B companies can enjoy. Some of these points are more relevant to certain B2B companies than the others. Even though the basic social media principles of B2C marketing apply to B2B businesses, we must note that B2B companies are targeting a niche market. Hence, it is definitely a more difficult task to make social media work for them. Nonetheless, those that see an opportunity and harness it would reap the rewards. Increasing brand awareness via Social Media Branding is a crucial process for any business. It basically acts as a quality cue for potential buyers. An unknown brand signals lower quality, and when in doubt, customers would go for a brand
What companies often do aggressively – is look for more and more new fans for their facebook fanpage and followers on twitter; at the same time overlooking the respect they receive from existing fans. Do not forget that your followers are to be respected in return, after all marketing is not only about acquiring more fans, it is also about maintaining existing ones. And not all fans of your business are your customers, do give them a chance to try your product/service by giving an offer or discount, today! Use your followers Cash in the opportunity. You can very well use your existing followers to get new ones, thats the concept behind Viral Marketing and Pollination. Give them a chance to spread the word. Lure
Pollination, that we learned in school; is the transfer of pollen from a flower to another flower. Pollination is a prerequisite for fertilization: the fusion of pollen grain with nuclei in the ovule of another flower. Fertilization allows the flower to develop seeds and form fruits. Most plants need help moving pollen from one flower to another. Wind moves the pollen for some plants such as grasses like corn. Animal pollinators also move pollen for many other flowering plants. Bees, butterflies, hummingbirds, moths, some flies, some wasps, and nectar feeding bats are some of pollinators. This is the beauty of nature, where pollinators don’t realize they are a part of a process that yields some tasty fruits. Pollinators don’t know or care that the plant