A salesman can quote different prices to different clients / Customer; and it happens that way in many businesses. Your browser, shall now act as a clever salesman. The internet was supposed to be the consumer’s friend. By making it easy to shop around, it would drive prices lower. But online sellers of all sorts of goods and services are taking a keen interest in new software that promises to help them spot customers who are well off. Online shoppers allows plenty of information to online portals about themselves that could be of use to clever salesmen. It’s the Cookies that reveal where else they have been browsing, allowing some guesses about their income bracket, age and sex. Their internet address can often be matched to their physical address:
Technology in Marketing Archive
Some marketers called 2011 “The Year of the QR Code”, and some say same about 2012, predicting that mobile tagging will become mainstream. Those little black and white tags are popping up everywhere: in billboards, magazine ads, and even tombstones. QR (or quick response) codes (What is a QR Code?) carry the potential of connecting the offline world to the online world, giving a call to action to just about anything. And they use technology that is now in everyone’s pockets (well almost). Yet, as with any new technology, QR codes are merely a means to an end for marketers. They are enablers to big ideas. They aren’t the big ideas themselves. Some brands are merely riding the novelty of QR codes, rather than doing
I would have personally visited my girl had I had the urge of kissing her. A Japanese student found out a way to kiss from remote. Only Japan lovers would have done this anyways. We admit to being sort of creeped out by this: A Japanese lab has created a device that may let let you “French kiss” someone over the Internet. And by “kiss,” we mean waggle your tongue on a plastic straw, thereby making another plastic straw waggle remotely on someone else’s tongue. Hot, huh? Well, the folks at Tokyo’s Kajimoto Laboratory say it’s just the beginning of what could become a “full-on person-to-person experience over the Internet.” Only God knows what is the exact meaning of “full-on person-to-person experience”! The lab, part of
Convert Facebook Profile into Fanpage So, after “Questions”, what is Facebook up to? And while you thought long and hard about it, Facebook introduced a new tool. A tool that migrates a Facebook profile to a Facebook Page. But hey! Probably you would have been thinking all this while, there’s hardly any difference, so why introduce a new tool? It’s as simple as this: A Facebook Profile requires you to add it as a friend, whereas a Facebook Page just requires a click on the famous “Like” button to be followed. So a Facebook Page makes it all the more easy solution for the corporate, celebrities to reach out to their followers. So after all, why did Facebook felt the urgency to introduce this tool?
For Marketers and Entrepreneurs, its impossible to ignore the importance of conversations about the brand online. Many of us do keep our customers engaged with conversations and try to use social media marketing to its fullest. How many of us use such conversations with existing customers to get new ones? and how is it possible? Advocacy Marketing is extended WoM Today people are much more influenced by other people ‘just like themselves’ when thinking about new products or services than they are from advertising or marketing. Marketers are looking at ways of how they can get the advocacy of others in front of prospects and consumers on their owned media channels to help form positive impressions. Advocacy Marketing is collecting anonymous testimonials Analysts are pointing
Useful tools for entrepreneurs I went through almost a hundred websites and online tools for marketers and entrepreneurs, these are a few I loved. Try them and see if they can help you grow your business, no matter how big or small it is. It will not cost you a penny. Monitter As an entrepreneur, you need to know what people are saying about your company as well as your competitors. Enter Monitter, a service that monitors Twitter mentions in real-time in a multi-column interface reminiscent of TweetDeck. Simply input a search term into a column, add or remove columns as desired, and get an automatically-refreshing picture of what people are saying about your brand or competing brands in your space. UserVoice As a small