Social media plays a key role throughout the entire revenue cycle, beginning before prospects are even identified (while they research or follow thought leadership on social media sites) to after they become customers (as they remain loyal customers through retention and cross- and up-sell opportunities). Here are some successful examples of how brands have incorporated social media well in their marketing mix. There are four key areas where social media can play an expanded role across the revenue cycle: Developing relationships with very early-stage prospects before they even enter your database as a lead (“seed nurturing”) Building and maintaining relationships with known prospects as they educate themselves (“lead nurturing”) Supporting the sales cycle once the buyer engages in a formal buying process with a sales
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What companies often do aggressively – is look for more and more new fans for their facebook fanpage and followers on twitter; at the same time overlooking the respect they receive from existing fans. Do not forget that your followers are to be respected in return, after all marketing is not only about acquiring more fans, it is also about maintaining existing ones. And not all fans of your business are your customers, do give them a chance to try your product/service by giving an offer or discount, today! Use your followers Cash in the opportunity. You can very well use your existing followers to get new ones, thats the concept behind Viral Marketing and Pollination. Give them a chance to spread the word. Lure
We all have things in mind when we get up each day; things to do for the day. I am quite sure, if the day goes as per your plans, you are one efficient human being. However, ever wondered what percentage of that gets accomplished? For an entrepreneur or a marketer, this is an important aspect. You plan your day wisely with 15 activities to do, eventually compromising with 5 or 10 or sometimes all. When you sleep, is it a usual statement, “How did I even expect to do all any ways”? I say it! I tried this exercise, I woke up and wrote down list of activities on a paper. Spent my day and checked it at the end of the day. And
What is a Groupon? Each day, Groupon features an unbeatable deal on the best stuff to do, see, eat, and buy in your city. By promising businesses a minimum number of customers, we get discounts you won’t find anywhere else. We call it “collective buying power!” The definition comes from the website which started the concept – groupon.com (works only in the US) How does groupon work? Just click “BUY” before the offer ends at midnight. If the minimum number of people sign up, your card is charged and you receive a link to print your Groupon. If not enough people join, no one gets it (and you won’t be charged), so invite your friends to make sure you get the deal!… … OOPS, I
Often we fail to realize the differences between Traditional, Digital and Social Media Marketing; and start mapping functions of one and try to achieve the same through other; thats our first mistake. Digital Marketing accommodates plethora of functionalities that was never touched upon by traditional mediums. Here is a complete, most comprehensible list of differences you will find on Internet. No matter what is your Marketing budget, chose the right blend of activities and get people know more about your business. Make your presence felt in the market. Difference between Traditional Marketing, Digital Marketing, Social Media Marketing Difference between Traditional Marketing, Digital Marketing, Social Media Marketing Make your case in comments section below! Download the sheet here
For Marketers and Entrepreneurs, its impossible to ignore the importance of conversations about the brand online. Many of us do keep our customers engaged with conversations and try to use social media marketing to its fullest. How many of us use such conversations with existing customers to get new ones? and how is it possible? Advocacy Marketing is extended WoM Today people are much more influenced by other people ‘just like themselves’ when thinking about new products or services than they are from advertising or marketing. Marketers are looking at ways of how they can get the advocacy of others in front of prospects and consumers on their owned media channels to help form positive impressions. Advocacy Marketing is collecting anonymous testimonials Analysts are pointing