Before we make or assume anything out of Coca-Cola’s Anti-Obesity ad campaign, lets watch this 2 min video aired in America. Why are they doing this? The commercial, which is four times as long as a standard 30-second TV spot, Coke advertises low-calorie versions of its drinks and stresses that people are getting fat from their sodas. The World’s biggest brand Coca-Cola is acknowledging the country has an obesity problem, but these commercials gloss over the fact that calories from soda are worse than other calories. Even when they’re apologizing for that, as they appear to be doing here — they’re still selling them. I am sure Coca-Cola spends huge in these campaigns because it gets them sales. And this time if the sales shoot up
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Aaron Swartz’s twitter handle reads – “Applied sociologist”, along with his website http://www.aaronsw.com/ and place as New York, where he doesn’t stay anymore. Who was Aaron Swartz? I call him ‘The Information Liberator”- died last week. All about Aaron Swartz He was my age, and he did so much before leaving! Swartz was a member of the RSS-DEV Working Group that co-authored the “RSS 1.0″ specification of RSS, built the website framework web.py and created the architecture for the Open Library. In 2010 he joined the Harvard University Center for Ethics. He founded the online group Demand Progress (known for its campaign against the Stop Online Piracy Act) and later worked with U.S. and international activist groups Rootstrikers, and Avaaz. He also worked as a contributing editor to The Baffler. On January 6,
“For years, we’ve focused on building the best experience for sharing photos with your friends and family,” Facebook CEO and founder Mark Zuckerberg wrote on his own Facebook page. “Now, we’ll be able to work even more closely with the Instagram team to also offer the best experiences for sharing beautiful mobile photos with people based on your interests.” Instagram CEO and co-founder Kevin Systrom wrote today on the company’s blog: “With the support and cross-pollination of ideas and talent at a place like Facebook, we hope to create an even more exciting future for Instagram and Facebook alike.” While there isn’t much detail about how Instagram—which has 27 million users, and only about a dozen employees, will be integrated into Facebook. Here’s a few
Ogilvy India has created a carnival themed film to announce and promote Season 5 of the Indian Premier League scheduled from 4 April to 27 May 2012. The film features Makrand Deshpande acting as the ‘Master of Ceremonies’ taking the protagonists and the viewer on a journey to experience the carnival’s various delights. The film opens with two school boys wondering about the noise coming from the other side of a wall. One of them looks through a peep hole on the wall and sees a carnival in progress. A guy dressed as the host for an event whistles out to them and shows them a way in through a loose board on the wall. Once inside, the boys take in the atmosphere and enjoy
It takes a lot to grab people’s attention these days when they are chocked with all kinds of advertisements, but a viral promotion for the upcoming superpowers movie “Chronicle” certainly got the job done. New Yorkers caught sight of what appeared to be three people flying over the city, performing silent aerial ballets. A super hero flying over a city was always a movie thing, but to see the same in reality certainly was difficult to believe. It could have been a scene straight from an issue of a Marvel comic, but in fact it was a promotion for the Twentieth Century Fox superhero flick about three friends attempting to cope with newly acquired superpowers. Here is what happened The “people” were the size of actual humans, around
Heard of Aadhaar? It’s India’s Social Security Number, the only difference being this is not mandatory. Though a great initiative by Govt. of India making things simpler and much saner. Aadhaar is a 12-digit unique number which the Unique Identification Authority of India (UIDAI) will issue for all residents in India. The number will be store basic demographics and biometric information – photograph, ten fingerprints and iris – of each individual in a central database. Aadhaar will be easily verifiable. Unique and robust enough to eliminate the large number of duplicate and fake identities in government and private databases. A random number generated, devoid of any classification based on caste, creed, religion and geography. It is a 12 digit number, not only a card It