Are Outliers Really Bad?
When our mobile communications professor in college handed teacher feedback forms for the class to fill about him, we...
Customers are like dogs
I saw this cartoon, showing two panels of a dog owner scolding his pet to stay out of the garbage. The first panel...
Adding Content Marketing to Your Mix
Content is the soul of any advertising or marketing game plan. By content I not only mean relevant text, but also...
Why Salesmen hate Marketers
The war between Sales and Marketing has always existed and has always been one of the those water cooler...
When technology disturbs the business...
Till now I have always heard of technolgy as an enabler; that bolsters the business. Technology makes...
Comparitive advertising
Many people think that advertising a product means to sell it. But real aim of advertising is to make general public...
Change the product, not the customer!
There is an interesting, historical note about Kikkoman Soy Sauce. As you probably know, Kikkoman is the world’s...
Focus on Customer? New vs Existing
Attended my first Harvard Management Mentor session today. ‘Customer Focus’ was the topic of the day, and...
Learning from Apple Story
Everything needs a beginning even if there is no end to it. The war, the competition and the market needs. In the same...
Are you still cold calling?
In my earlier post cold calling in new era we discussed how not to interrupt people by just calling them any time of...
Footfalls never got sales for a bad p...
Do you have a great product / service? Is it a value against a perceived need? If not, try making some changes! Your...
Difference between Traditional, Digit...
Often we fail to realize the differences between Traditional, Digital and Social Media Marketing. Here is a complete,...
Branding the ‘Thaggu’ way
Boardrooms talk about creativity and innovative Branding to support marketing. Here we see some creativity at grass...
Improve your sales
1. Let nothing interrupt your money hours (the hours in a salesday when you can talk with prospects &...
Target a segment
An old man, a boy and a donkey were going to town. The boy rode on the donkey and the old man walked. As they went...
Built-in target audience
A visiting customer is taken on a tour of a latex products factory by the factory’s marketing manager. At the...
