Everything needs a beginning even if there is no end to it. The war, the competition and the market needs. In the same lines, the class had an argument whether “needs” are created or already present to satisfy. A FRUIT STORY When apple came out with its IPod, nobody expected to own a device with 1000 songs in his pocket. Here, the need was created and then, sold out. Is this a paradox to the age old story of finding out what the crowd wants and then, implementing it? DEVIL’S ADVOCATE My teacher believed that the need would have been created from a survey or a research. A study would have been made on the target to understand what they wanted. It didn’t come out
Research Archive
India’s largest mobile service provider Bharti Airtel is all set to overhaul its look and come forth in a new avatar tomorrow. Recently Airtel had acquired African operations of Kuwait’s Zain Group in 15 countries at an enterprise value of $10.7 billion. Bharti had already said it will launch Airtel’s brand in Africa around October/November this year. The acquisition added about 40 million mobile phone users from African countries to Bharti Airtel’s subscriber base of over 130 million. The company has wireless operations across 18 countries – India, Sri Lanka, Bangladesh and 15 countries in Africa. To please the new customers and giving it an international flavor, Airtel launched its new logo and a new signature tune. The new logo, as they say, represents a
A majority of knowledge that I have gained over years of existence, is because of people I have met on the move. After my journey from Pune to New Delhi with some interesting people in a train, it was yet another hour of journey left to my home via metro. This time, I met a guy with a fancy frame of glasses with unusual hair; very first look was that of a rock star of early 80s – now a mature family man, coming home after work by the last metro from New Delhi railway station. The first few sentences of his were an evidence of him being a journalist; pleasant and soothing voice with lucid words garnished over a sophisticated look. He introduced himself
A recent report by Asian Development Bank says “0.0009% of India earns more than 10,000 Rs a month”. As a student of market research, it took no time for me to reject the report. A highly irresponsible act by ADB, published by TOI on 23rd August, 2010. Mr. S.V. Godbole, a researcher and professor by profession (for more than 40 years) states “reliability” and “validity” are the two most important aspects of a research report. Also, if a researcher feels that the result of report goes against common sense and common belief, one must reconsider the survey, as the sample might not be the correct representative of population (Random Sampling Error). As per report 0.0009% of Indian population earns more than 10,000 Rs monthly, which