The rise of tabs (such as the iPad) has changed the playing field in profound ways for marketers and those who do not adapt to the new environment quickly will miss important opportunities in the marketplace. Eye-opening research from Adobe and Bizrate/Forrester provides the following insights: from BizRateInsights Usage of tablet computers is on the rise. Recently, the size of this user sector shot up from 9% to 12% in just one month, following the introduction of the iPad 2. Current research suggests that 26% of computer users who do not own a tablet computer now plan to buy one within a year. (Bizrate/Forrester.) Tablet buyers have desirable demographics. These buyers tend to have higher household incomes, and are more likely belong to the Baby Boomer or
User Engagement Archive
If you ask me whether people working in an organization are assets or liability, my answer would differ on whether they are sales guys or otherwise. Though selling is no science, its an art; this art can be improved upon. Those who do, aren’t stoppable. Each (great) salesman will have his own tips and tricks to sell, these are a few I believe in. Awesome photos, catchy videos, and fancy graphics are helpful, but the most important thing where sales are concerned are the words you use. Why? Words build relationships. People buy from people. Words can also guide your approach to sales, because attitudes are often based on words. And words are spoken by people, not organizations. Change just one word and you can
A lot of people have flown on Singapore Airlines, and even people who haven’t flown on Singapore Airlines know that particular airline to be the gold standard in customer service. The Strategic winning game of the airlines is taught in B Schools all over the world as case studies Today, Singapore Girl is considered synonymous to great customer service and an image to the very brand. And so it’s important for us to understand what they’ve managed to do really, really well. There are two ways that you can compete in the airline industry. One is on price and the other is on service. Most airlines compete on price, and they tell passengers that they can get the best deal by flying on that particular
They say, the intelligence of a speaker is much less than the collective intelligence of listeners. Well, if this holds true, any class is more intelligent than the professor! That’s precisely the underlying concept of any Unconference. While the conferences are still popular among Indian events, I see un-conferences coming up at a relatively faster pace than that happened in the west. I have attended more conferences in last couple of months than ever, and have also experienced how conventional speakers aren’t comfortable in one! What is an Unconference? An Unconference is a participant-driven event, where the attendees actually create the agenda. The methodology to create and facilitate an Unconference is drawn from Open Space Technology – a methodology first developed by Harrison Owen and subsequently shaped by
Theodore Levitt proposed the idea of Marketing Myopia. Now who he is/was isn’t important, but what he has jargonized is! The theory states that marketers should look towards the market and modify the company and products accordingly rather than looking towards own company and its potential. The needs of the market should receive first priority. He asks an interesting Question, if Hollywood were into television rather than movies, wouldnt it have profited more? And later proves how there is more money is into television. Thus, if hollywood would have catered to the television market, they would have earned more. And Theodore levitt’s marketing myopia theory has turned right as hollywood has entered television with renowned movie maker twentieth century fox as well as sony televisions and other channels. Marketing
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