Marketers around the world know it very well that when it comes to household purchasing decisions, it is the mothers who love to drive the car. In fact, experts say that in United States moms spends about $2.1 trillion per year which is roughly 15% of the country’s economy. Many of the top executives of the leading FMCG companies have conceded that in order to reap rich rewards they need to understand the language of the moms and connect with them successfully.

But something is definitely wrong somewhere. A recent survey has revealed that close to 70% of the moms feel that the companies are not doing enough for them. They feel that TV advertisements are not much focused on moms and hence they feel alienated. But do these companies understand that if they connect to this segment of consumers then they can make a lot of money?

Print magazines are more effective in striking a chord with the moms compared to the newspapers. Since moms read an average of 4 magazines per month and they spend a considerable length of time in the car, radio and magazines are considered to be the most effective mediums. In fact, even internet fares much better than the print newspapers.

Certain innovative steps have been taken in the recent past to make the moms feel more important in the marketing world. NewBaby.com is a channel on YouTube that features videos on various subjects like infant massage and ‘how to tell your boss that you are pregnant’. Even multinational corporations like Hewlett-Packard jumped in with as many as 10 videos which teach mom how to take photos with digital cameras. This was done to promote its range of cameras and photo printers. The videos are very popular as they teach the mom how to take pictures of the fast, moving kids.

The company harped on the concept that for moms mega pixels are just a number; they use cameras as it helps them to capture wonderful memories. HP believes that when you make technology understandable to mothers and teach them the many benefits of the gadgets, then these things will automatically sell. Similarly in the internet world moms are hardly interested to read lengthy articles. They regularly participate in the conversations that take place at social network sites like Maya’s Mom. Nowadays, you can even see women centric advertisements on Facebook.

Companies have realized that Moms are an important sector and they deserve first class service. This has led to a sudden spurt of advertising that aims to meet the demands of the Gen-X moms. These moms are always looking for products that will make life simpler and will help to create a better world for the kids. If the company shows that ‘it cares’ then automatically a mom would buy products of that company out of emotion, trust and dependability.

Moms always want the best products for their families; so time has come for the different multinational corporations to pull up their socks and start catering this sector with renewed interest and vigor. The rewards will follow in due course of time.

About the author: Alyssa Clarke is a blogger who enjoys writing on the related topic the most. Her articles include smartphones, tablets, softwares, web templates and even hacking. Being an eco lover, she is a big supporter of green architecture .