In so less time they have developed substantial followers, made number of tweets and have had meaningful interactions with people on twitter. Most importantly they have build a great fan following for them.
Rather than just posting links and RTs, Amrutanjan brand behaves more like a friend who cares about your health and asks, “How are you feeling?”. Strangely, isn’t selling its products in every tweet unlike other brands but spending time and effort in enquiring about good health of people.
Here are some interaction screen shots of Amrutanjan, hope you will enjoy reading them! 
People like to have pleasant conversations
Empathising, like a friend does, and suggesting remedies
Following up and caring for people
Not only on Twitter, they have been interacting, taking feedback, replying and having fun selling more Amrutanjan products via facebook too http://www.facebook.com/wuhooRelief.
So what did you learn from this Social Media Strategy of Amrutanjan?
