Should Indian B Schools go social?

Social Media marketing is becoming more important to business of all industries every day. Equally important for those schools that mentor leaders on how to run those businesses. When enterprises are going 2.0 and 3.o; B schools are yet in beta phase.

Management education is picking up importance now when there are already plenty of those B Schools around. Surprising to see they aren’t open to social interaction yet, when 100% of B schools abroad are engaging with potential talent on digital media.

Why should B Schools explore social?

  • If you are still looking for a reason, you need to be open to new ideas. The MBA market is growing and so are B Schools. Each B School wants talent; more applicants to have students from varied backgrounds. Being social and open helps in achieving that. More applications, more selective your program can be; needless to say, being more selective gets higher reputation for your institute.
  • Highly social B Schools are said to have more influence among aspirants who later are a part of annual rankings. By being open, a B School remains at top of their mind. Also, while recommending a B School to others, top of mind responses matter too.
  • A blog is the best way to reach out to whom-so-ever you may want to. Students publishing via official school blog not only gives them a chance to exhibit their skills and management thoughts but also showcases intention to and high level of involvement with industry which goes beyond class room learning. Such blog posts are read by industry leaders to zero down on talent hubs (Why do we all follow HBR?).
  • Some colleges publish project reports, dissertations, presentations by their students online and distribute on social media. This keeps students on their toes, creating great content that reaches the relevant industry.
  • Traditional marketing activities are not as effective when it comes to placements. To invite new companies on board, it’s tough when placement brochures do little; however easy when the name of your college is influential socially.
  • Via digital media, a college should not only share management thoughts but should be open to rich and involvement content like a picture from the classroom, a lecture video, students view on life in b school etc. This enhances engagement and aspirants aspire to be a part of your b school culture.

Recruit more potential students by forming a selection strategy, provide more service and value to current students, stay connected with industry thought leaders and alumni and interact regularly by connecting with those who matter. It’s always awesome (yet easy) to say a ‘Hi’ to an alumnus and ask ‘what’s happening?’ to start off a discussion on twitter.

Some underlying fundamentals are here to stay regardless of how the platforms change.

Surprisingly, hardly any has an official Linkedin page for communication with current, prospective students or alumni. Similarly, there are many unofficial Facebook pages scattered with little or no conversations happening. Twitter handles are forgotten.

B Schools today need to understand the importance of engagement.

Satyam is a Consultant with Infosys Ltd. and editor / founder of marketinomics.com. When he is not talking about Digital Marketing or dreaming of CRM strategies, he can be found on a treadmill. He enjoys travelling, reading and listening to music! Catch up with him on twitter at @xatyam

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