Sunday Marketing Talk #4

This Sunday we have, Rand Fishkin (@randfish | Blog), the founder of the awesome SEO software and tools company SEOMoz, recently gave this excellent presentation at a Hackers and Founders meetup that makes a case for inbound marketing and provides actionable things to attract customers through this channel. Here is a summary

  • People hate ads that interrupt.
  • Search is one of the most popular online activities – 92% of internet users do search.
  • In the last year Google saw one of their highest levels of growth in the number of searches.
  • Search sends highly qualified, highly targeted traffic.
  • Create content that people can embed on their site with a link to you like the Simply Hired trend graphs.
  • Simply Measured can export your Twitter followers into Excel which can be used to request links.
  • Followerwonk can be a great way to find and build relationships with journalists who cover your sector.
  • Reward the person who is referred like DropBox.
  • Creating a list of top blogs or sites can earn you links.
  • and more…

Satyam is a Consultant with Infosys Ltd. and editor / founder of marketinomics.com. When he is not talking about Digital Marketing or dreaming of CRM strategies, he can be found on a treadmill. He enjoys travelling, reading and listening to music! Catch up with him on twitter at @xatyam

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