Is fear holding you back?

Buddy Media, a company that connects major brands with their customers throughout all the major social media networks. Now, thanks to a $689 million acquisition, it’s set to become part of cloud computing and CRM giant Salesforce.com. Still, it’s this incredible video that could make Buddy Media and its cofounder and CEO Michael Lazerow a household name.

As Lazerow, founder of Buddy Media, explains in the text accompanying the YouTube video, the clip is raw and emotional. However, throughout it, Lazerow doesn’t speak a single word. Instead, he tells his own remarkable story and a bit about the acquisition, via a keynote slideshow on his iPad. Lazerow, who has had a life-long heart condition is smiling during most of it, but he’s also clearly wiping away a tear or two as he reacts to some of what he’s sharing.

His main message, though, is not so much about the acquisition or his heart, but about fear and whether it’s holding you back. It’s clearly not hindering Lazerow.

What do you think of the Buddy Media CEO’s sentiment? Share your thoughts in the comments.

Satyam is a Consultant with Infosys Ltd. and editor / founder of marketinomics.com. When he is not talking about Digital Marketing or dreaming of CRM strategies, he can be found on a treadmill. He enjoys travelling, reading and listening to music! Catch up with him on twitter at @xatyam

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