We all know the concept, “Fail Faster, Succeed Sooner”. Rapid prototyping is a key principle of successful innovation. The sooner we make prototypes, the sooner we figure out what works, what doesn’t, and what to make in the next prototype. Who does it better than ‘Google’! Failures have never prevented them from failing more; rather that’s precisely how they have been making great products.
“Would you like me to give you a formula for success? It’s quite simple, really. Double your rate of failure” ~ Thomas J. Watson
However, process driven organizations often fail to understand, getting an idea validated – following a process, is the first step to killing it.
Powerpoint the idea to death
Knowing what’s working and what’s not; yet marketers are quicker to PowerPoint than to prototype. We spend more time on two-by-two matrixes and venn diagrams talking about ideas than actually making ideas happen.
Ideas don’t fully come to life in PowerPoint slides; floating them around amongst the team and wait for all to improve upon and validate the same. They only come to life in prototypes. If a picture tells a thousand words, a prototype tells a thousand PowerPoint slides.
If an idea needs approval, then more than the idea – its the owner that has to be awesome; which needs conviction.
Have you ever had an experience where a great idea was killed in the process of making it happen?