RECENT FROM Branding
Key Elements of your Pers...
All of the books, blogs, and workshops on personal brand design can be boiled down into a simple framework I...
RECENT FROM CRM
Returns on Social Media I...
Whenever they ask me about social media ROI, it surprises me. For me the question is of little relevance;...
RECENT FROM Digital Marketing
Returns on Social Media I...
Whenever they ask me about social media ROI, it surprises me. For me the question is of little relevance;...
Built-in target audience
A visiting customer is taken on a tour of a latex products factory by the factory’s marketing manager. At the...
20 terms a digital marketer must know
Here is a quick guide to deciphering some commonly used term. 1. Keywords/query: A word or phrase that potential...
The Top 20 Marketing Blogs to watch i...
Here are 20 greatest marketing blogs of 2011. There is no particular order or ranking, however our goal is to...
Planning to start a new business?
You always had a plan to start something of your own every Monday morning? This is the time to ponder over it a little...
Inbound Marketing vs Outbound Marketing
posted on: Dec 26, 2010 | author: satyam
You might have heard about the term Inbound marketing which is now around a couple of years old. And since the term inbound marketing came in...
BMW new flash projection ad
posted on: Dec 25, 2010 | author: satyam
The term Brand originated from the concept of burning or embedding a sign on humans and animals to identify their ownership. BMW took it quite...
CRM simplified
posted on: Dec 22, 2010 | author: satyam
An excerpt from my last article about CRM: The very basics of CRM … Think of this as a way of doing your business and not only a software tool...
Cloud Computing on Mobile Phones
posted on: Dec 13, 2010 | author: satyam
My mobile phone often warns me about diminishing storage space due to messages overload, pictures, videos and other multimedia files. This requires...
5 awesome print ads
posted on: Dec 7, 2010 | author: satyam
Both bus stop and print advertising is said to be dead or dying but these examples of really effective advertising make a compelling case that you...
Airtel’s new logo analysis
posted on: Nov 19, 2010 | author: satyam
India’s largest mobile service provider Bharti Airtel is all set to overhaul its look and come forth in a new avatar tomorrow. Recently Airtel...
The Social Feedback Cycle
posted on: Nov 17, 2010 | author: satyam
A marketer focuses majority of media spending on awareness — where it drives demand. And at point-of-sale, affirming pending purchases or...
An effective channel of advertising
posted on: Nov 3, 2010 | author: satyam
The photograph that you see here is of LCD screens in men’s toilet at ’32nd milestone’, a club at National Highway 8, Gurgaon....
Are newspapers dying?
posted on: Oct 30, 2010 | author: satyam
A majority of knowledge that I have gained over years of existence, is because of people I have met on the move. After my journey from Pune to New...
Top 10 Global Brands of 2010
posted on: Sep 25, 2010 | author: satyam
Interbrand recently announced Top 100 Brands of 2010. The results weren’t much surprising. Apart from a few shuffles in top 10, the only entry...
While facebook was down, Orkut lost opportuni...
posted on: Sep 24, 2010 | author: satyam
It was midnight (IST) on September 23rd, 2010 and like many, I logged on to facebook to socialize. I was surprised to see an error message of DNS...
Branding – Commonwealth Games India!
posted on: Sep 22, 2010 | author: satyam
Commonwealth games happing in New Delhi, India is known to the world for poor preparation due to inefficient control systems and corrupt politicians...
