Sometimes we gather tools in the absence of expertise: I think of most those who have expensive and complex cameras and attend those fancy workshops they never use and probably couldn’t or the people who have a huge variety of unused cooking implements in every drawer. Perhaps we think if we have the apparatus, we’ll become experts (or perhaps we just want to convince others). A great camera-man would a great camera-man without that great camera! Apparatus doesn’t make one an expert This started as a discussion with a friend about an artist who started collecting expensive colors, precision brushes and fancy canvases as he advances in his field of art. He was selling his paintings at prices higher than he sold for last year –
This is the great thing about being passionate about both food and digital marketing. Fulfilling one passion (a food show) can help you whet your appetite for a brilliant use of technology for marketing (twitter). Without any further ado, I am talking about Toasty Melts, a weekend only grilled cheese food truck in San Francisco run by a couple to raise money for a charity. Apparently, they use three kinds of cheese to make their grilled cheese extra special but then I won’t get into the details and you can check out the episode of Best Ever Food episode. Just to set the context for how Toasty Melts ingeniously used Twitter as its one and only marketing channel, here are a few nuggets that are
With the use of Internet growing at such a fast pace, every possible segment that a man can think of to make their life easy is now just a click away. Doctors, Restaurants, Saloons, Mechanics, Used cars, Shopping for food, clothes, gadgets and anything that a man might need is now available online. What happens when Mum complains about severe headache, techno dad just opens Google search engine, types few keywords and here it is a big list of doctors appearing on the screen. Just to make your choice easy (or lets say more confusing sometimes), it appears with ratings and review comments and with Google maps tags popping up for the doctors that are nearest to your locality. I wonder how Web has changed
If there ever is a question as to how web has affected business, ITC E – Choupal must be feature in the answer. There is no denying the fact, that here web was the stimulant, and the catalyst, of great ITC Success Story in the FMCG sector by getting quality produce at competitive price, eliminating the middlemen, and making it a management folklore! What’s Webantage The key driver of Webantage or Web Advantage, lies in its global reach, increasing focus on content (less on coding), and its inherent focus on social integration. From the golden days of <html> … </html> to todays CMS like Joomla and WordPress (the technology behind this website), creating a website is now easy. When I consider the fact that, lakhs
Internet marketing OR Digital Marketing is an emerging trend of executing business functions through the web and mobile. The term itself is not only limited to marketing on internet but various other channels like emails, wireless media are involved in it. Digital customer data and electronic customer relationship management (ECRM) systems are also often grouped together under internet marketing. Internet marketing includes creative and technical aspects of designing a website, advertising, reaching to customers and generating sales. Organizations are using different ways of reaching out to customers like mobile advertising, banner ads, search engine marketing etc. The Types of Internet Marketing Display marketing – where the company puts their banner ads on a third party website in order to create visibility about their products. Ex: –
Marketing (and Advertising) is one of the most sought after course these days. With Indian B-Schools maturing over years; along with super dynamic shifts happening in the world of Marketing – it is disappointing that no Indian B School is well equipped with what Industry needs. However, conventionally speaking, here are a few good B Schools (some of these are just so obvious, though not all) in India that can get you closer to the world or Marketing; excelling in the same is not taught in any. Best B Schools for Marketing in India 1. Indian School of Business, Hyderabad / Mohali A school that has managed to market itself really well, in India and abroad. Though, they do not offer specific specialization in Marketing,