Social CRM is on every smart marketer’s mind; however whether to dive or not into this new marketing hype seems to be an unanswered question for many. I used to think – it was 2005-2009 when companies were skeptical about getting social; surprisingly I do get emails even today from marketing executives on what’s social CRM and if I could explain them how can it help their organizations. Its 2013!!! For decades, customer relationship management (CRM) has been described as a business strategy that seeks to identify, attain and retain customers by developing relationships through consistent and relevant communications. The ‘R’ in CRM does not stand for Records. Marketers and Consultants who are connected to CRM space in their own capabilities would understand what am
Tata Capital (Home Loans) has launched its new advertising campaign themed ‘Because memories cannot be shifted’ or ‘Kyunki yaadein ghar nahin badla karti’. “Every house has a story to tell, but every home has a memory to share” – a proclamation that everyone seems to agree with. For; that is the thing about growing up in your own home; memories simply get ingrained into the make-up of the building over the years and start reflecting a sense of warmth that is only perceptibly realized when one moves away from the comforts of that personal space that they once called their home. Feelings like this are often overlooked or ignored when people go out looking for a house, but looking at a simple slice of life ad by
We are at an exciting juncture, enterprises are turning (more) digital. CMOs are concerned about innovative-n-engaging apps that connects brand with customers and CTOs are now concerned about security of data which is gradually moving on the cloud. The change isn’t voluntarily; consumers no more respond to whats tried & tested. We are now digital & hence marketing paradigms are shifting! In the midst of rapid change in customer behavior, we have IT playing a major role in the guild of Business & Technology. By 2016, advertisers will spend as much on interactive marketing as they do on television advertising today. Investment in search marketing, display advertising, email marketing, mobile marketing, and social media will near $77 billion and represent 35% of all advertising, as interactive
With a new year beginning, a list of things you resolve to do in 2013 would be in your mind; whether they’re personal, professional, or a combo of both. What should you not do in 2013? Well, if you are an employee – your focus is usually on adding value to your team and at the same time grow in your own capabilities personally, professionally and monetory. While you may have commitment towards buying a new house in 2013, a new car, getting married or reaching that X bucks salary a year; you need to also focus on what not to do. Don’t do it, if you don’t like it A software engineer once told me how much he hates his job. And a simple reply
Today, your performance review is based on things like sales numbers or percentage of goals met, set by the manager. Tomorrow, though, it could be based on something that until now has remained ephemeral: organizational and social influence. How strongly your voice is heard and responded with-in and out of organization has relevance in your perfromance and is direclty a part of an organization’s brand! Salesforce.com’s Chatter, an organizational collaboration platform, released a new feature this spring called Influencer. It purports to measure how influential you are within your company, by tabulating, for example, how your fellow workers respond to the items you post to your corporate social network. Senior management can look up who the most influential people are in various departments and bring them in for a briefing ahead
It’s highly likely you already have an answer! However, if that’s a ‘No’, you must not miss this one. A customer calls up Zappos customer care toll free number and says, ‘I want to order a pizza’. Agent at the other end of the phone, without wasting a second, takes his order and says, ‘catch you in 30 mins’! This customer may be an idiot, but was also an opportunity. I am not making this up! Zappos sell shoes that rest of the world sells, there is no extraordinary marketing genius that they have; but if asked to 10 random people, 9 say they love zappos. Zappos is case study of case studies, flipkart in India is trying to immitate that model but they are nowhere