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Technological advances have brought about huge changes in consumers, markets and businesses over the past decade. Marketing 1.0 was about broadcasting & initiated by production technology development during the Industrial Revolution. Marketing 2.0 is listening & responding and came into being as a result of information technology and the Internet. Next wave may hit us sooner than we expect. With each eon there is something permanent, Change!
The focus of the magazine will primarily be Digital Marketing and allied disciplines, though you may find other stuff relevant to a marketer.