Andy Sernovitz discusses word of mouth marketing.
Happy customers are the best advertisers. There are two ways to get customers talk about you.
1. Spend money in advertising and media.
2. Create an army of fans who love you for great products and services and they tell their friends about you because you are so awesome.
Andy talks about how word of mouth has overtaken traditional marketing; how businesses that consider WoM as their last priority are getting affected. The comment section is open for you to share your thoughts.