What is Marketing Myopia

What is Marketing Myopia

Theodore Levitt proposed  the idea of Marketing Myopia. Now who he is/was isn’t important, but what he has jargonized is! The theory states that marketers should look towards the market and modify the company and products accordingly rather than looking towards own company and its potential. The needs of the market should receive first priority. He … Continue reading »

10 reasons why I love Radian6

10 reasons why I love Radian6

Social Web has changed perceptions about business; anyone who is connected has a powerful voice. These voices have impacts, change expectations; they are changing people’s minds. And they are changing how organizations connect/communicate with consumers. Internet, has evolved has a platform to communicate with anyone, anywhere, anytime; well that’s not news! We all share, intentionally … Continue reading »

CRM Gamification

CRM Gamification

More than often I talk to friends who are working as sales managers and sales reps who were with me during my B School days. Listening to them comes as a real feedback from those who are using CRM hands on and triggers a thought process of simplifying the same, rather than just implementing one. Marketers … Continue reading »