What Customers need

What Customers need

Marketing focuses primarily on customer needs, since customer needs are the underlying force for making purchasing decisions. These needs can be categorized as follows: Stated needs: what customers say they want; for example, “I need a sealant for my window panes for the winter.” Real needs: what customers actually require; for example, a house that … Continue reading »

10 reasons why I love Radian6

10 reasons why I love Radian6

Social Web has changed perceptions about business; anyone who is connected has a powerful voice. These voices have impacts, change expectations; they are changing people’s minds. And they are changing how organizations connect/communicate with consumers. Internet, has evolved has a platform to communicate with anyone, anywhere, anytime; well that’s not news! We all share, intentionally … Continue reading »