Zero Marketing Budget? Ask Toasty Melts!

Zero Marketing Budget? Ask Toasty Melts!

This is the great thing about being passionate about both food and digital marketing. Fulfilling one passion (a food show) can help you whet your appetite for a brilliant use of technology for marketing (twitter).  Without any further ado, I am talking about Toasty Melts, a weekend only grilled cheese food truck in San Francisco … Continue reading »

Social Media in Marketing Mix

Social Media in Marketing Mix

In social media, marketers are fast learning that their brand is the sum of the conversations about their company. And the rise of social media has created yet another forum for companies to enter the conversation and communicate with their customers. While the final chapter on defining social media and how it will work for … Continue reading »

WTF is digital marketing?

WTF is digital marketing?

Simply “Digital Marketing” = Marketing through “mobile devices” + “Internet”. If blogspot allows a few GBs of space for a post, then we can probably think of expanding the latter two quoted words. Mobile devices may include a basic mobile phone, blackberryz, iPad etc and Internet includes Email marketing, Affiliate, popups, referrals, social media and … Continue reading »

Did you know?

Did you know?

What is Web 2.0? Web 2.0 describes the evolution of the internet from its early days of static web pages that waited to be discovered by web surfers (web 1.0), to dynamic, portable, social web content that lives in multiple places and can be easily shared and consumed in multiple ways. You can copy and … Continue reading »