CRM Gamification

CRM Gamification

More than often I talk to friends who are working as sales managers and sales reps who were with me during my B School days. Listening to them comes as a real feedback from those who are using CRM hands on and triggers a thought process of simplifying the same, rather than just implementing one. Marketers … Continue reading »

20 terms a digital marketer must know

20 terms a digital marketer must know

Here is a quick guide to deciphering some commonly used term. 1. Keywords/query: A word or phrase that potential customers type into a search engine to find a service or product. Marketers optimize their websites according to the search volumes of keywords related to their industry, product or service. 2.SEO (search Engine optimization): A fancy … Continue reading »

Are newspapers dying?

A majority of knowledge that I have gained over years of existence, is because of people I have met on the move. After my journey from Pune to New Delhi with some interesting people in a train, it was yet another hour of journey left to my home via metro. This time, I met a … Continue reading »