Put viewers in the Ad!

Put viewers in the Ad!

In direct mails, we often use personalization whenever possible. Starting a letter with “Dear Satyam” instead of “Dear Sir” responds better every time (if the recipient’s name is Satyam, that is!). A sweepstakes that uses a personalized address message like, “Your prizes are waiting to arrive at 123, BTM, Bangalore,” will garner more entries than one … Continue reading »