Everything needs a beginning even if there is no end to it. The war, the competition and the market needs. In the same lines, the class had an argument whether “needs” are created or already present to satisfy.
A FRUIT STORY
When apple came out with its IPod, nobody expected to own a device with 1000 songs in his pocket. Here, the need was created and then, sold out. Is this a paradox to the age old story of finding out what the crowd wants and then, implementing it?
My teacher believed that the need would have been created from a survey or a research. A study would have been made on the target to understand what they wanted. It didn’t come out of blue.
ON THE OTHER SIDE OF THE DEVIL
Whatever may be the research, it would have been more than difficult to narrow down to what the IPod has become to be. What of kind of questions would have been asked to get those very much needed answers?
NO CONCLUSION, A LEARNING TO IMPLEMENT
Using this concept, we did a cultural show in our college. Weird? It was not. We wanted to implement a traditional puppet show and were not sure if our target audience would like it. We then believed that there was no “need” for a show like this because the audience did not know what they want. This is a similar to the apple story where the consumer did not know that they wanted such a device.
Result, they ended up liking the show because it was different and nothing like the usual. Just like Apple ki kahani.
[box]This Article is submitted by Ms Subhashree Srinivasan, an MBA student from IBS, Hyderabad. Help her win the Passionate Marketers contest by sharing this article on your favorite social networking sites.[/box]