It takes a lot to grab people’s attention these days when they are chocked with all kinds of advertisements, but a viral promotion for the upcoming superpowers movie “Chronicle” certainly got the job done.
New Yorkers caught sight of what appeared to be three people flying over the city, performing silent aerial ballets. A super hero flying over a city was always a movie thing, but to see the same in reality certainly was difficult to believe. It could have been a scene straight from an issue of a Marvel comic, but in fact it was a promotion for the Twentieth Century Fox superhero flick about three friends attempting to cope with newly acquired superpowers.
Here is what happened
The “people” were the size of actual humans, around 70 inches high, but upon closer inspection they were people-shaped flying devices created from Dacron polyester, carbon fiber rods and model airplane engines each weighing about three and a half pounds. And while there was one major mishap — one of the flying people had to be rescued from the Hudson River by the NYC Harbor Patrol — the stunt went off without a hitch. Even in a city made skittish by unexpected things in the sky.
Chronical movie trailer
Marketers are getting real crazy! What are your views on this?