With the use of Internet growing at such a fast pace, every possible segment that a man can think of to make their life easy is now just a click away. Doctors, Restaurants, Saloons, Mechanics, Used cars, Shopping for food, clothes, gadgets and anything that a man might need is now available online. What happens when Mum complains about severe headache, techno dad just opens Google search engine, types few keywords and here it is a big list of doctors appearing on the screen. Just to make your choice easy (or lets say more confusing sometimes), it appears with ratings and review comments and with Google maps tags popping up for the doctors that are nearest to your locality. I wonder how Web has changed
Digital Marketing Archive
If there ever is a question as to how web has affected business, ITC E – Choupal must be feature in the answer. There is no denying the fact, that here web was the stimulant, and the catalyst, of great ITC Success Story in the FMCG sector by getting quality produce at competitive price, eliminating the middlemen, and making it a management folklore! What’s Webantage The key driver of Webantage or Web Advantage, lies in its global reach, increasing focus on content (less on coding), and its inherent focus on social integration. From the golden days of <html> … </html> to todays CMS like Joomla and WordPress (the technology behind this website), creating a website is now easy. When I consider the fact that, lakhs
Internet marketing OR Digital Marketing is an emerging trend of executing business functions through the web and mobile. The term itself is not only limited to marketing on internet but various other channels like emails, wireless media are involved in it. Digital customer data and electronic customer relationship management (ECRM) systems are also often grouped together under internet marketing. Internet marketing includes creative and technical aspects of designing a website, advertising, reaching to customers and generating sales. Organizations are using different ways of reaching out to customers like mobile advertising, banner ads, search engine marketing etc. The Types of Internet Marketing Display marketing – where the company puts their banner ads on a third party website in order to create visibility about their products. Ex: –
This Sunday we have, Rand Fishkin (@randfish | Blog), the founder of the awesome SEO software and tools company SEOMoz, recently gave this excellent presentation at a Hackers and Founders meetup that makes a case for inbound marketing and provides actionable things to attract customers through this channel. Here is a summary People hate ads that interrupt. Search is one of the most popular online activities – 92% of internet users do search. In the last year Google saw one of their highest levels of growth in the number of searches. Search sends highly qualified, highly targeted traffic. Create content that people can embed on their site with a link to you like the Simply Hired trend graphs. Simply Measured can export your Twitter followers into Excel which
Social CRM is on every smart marketer’s mind; however whether to dive or not into this new marketing hype seems to be an unanswered question for many. I used to think – it was 2005-2009 when companies were skeptical about getting social; surprisingly I do get emails even today from marketing executives on what’s social CRM and if I could explain them how can it help their organizations. Its 2013!!! For decades, customer relationship management (CRM) has been described as a business strategy that seeks to identify, attain and retain customers by developing relationships through consistent and relevant communications. The ‘R’ in CRM does not stand for Records. Marketers and Consultants who are connected to CRM space in their own capabilities would understand what am
We are at an exciting juncture, enterprises are turning (more) digital. CMOs are concerned about innovative-n-engaging apps that connects brand with customers and CTOs are now concerned about security of data which is gradually moving on the cloud. The change isn’t voluntarily; consumers no more respond to whats tried & tested. We are now digital & hence marketing paradigms are shifting! In the midst of rapid change in customer behavior, we have IT playing a major role in the guild of Business & Technology. By 2016, advertisers will spend as much on interactive marketing as they do on television advertising today. Investment in search marketing, display advertising, email marketing, mobile marketing, and social media will near $77 billion and represent 35% of all advertising, as interactive