This is the great thing about being passionate about both food and digital marketing. Fulfilling one passion (a food show) can help you whet your appetite for a brilliant use of technology for marketing (twitter). Without any further ado, I am talking about Toasty Melts, a weekend only grilled cheese food truck in San Francisco run by a couple to raise money for a charity. Apparently, they use three kinds of cheese to make their grilled cheese extra special but then I won’t get into the details and you can check out the episode of Best Ever Food episode. Just to set the context for how Toasty Melts ingeniously used Twitter as its one and only marketing channel, here are a few nuggets that are
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While I spent quite some time thinking & reasoning out why Derek Redmond did what he did in 1992 Summer Olympics, it also occurred to me that this is what winners do to win and so he did too. Days over days, its happening to me that I wake up with this event in mind when he chose to finish the run even with a hamstring snapped. Who is Derek Redmond? Derek (wikipedia page) broke the British record for the 400 meters with a run of 44.82 seconds in 1985. Won many Gold and Silver medals in his career; though he is great and known for something more than athletics. See this short video Doesn’t this shake you? Who won that 400m race? Here are the results for Men’s 400
With a new year beginning, a list of things you resolve to do in 2013 would be in your mind; whether they’re personal, professional, or a combo of both. What should you not do in 2013? Well, if you are an employee – your focus is usually on adding value to your team and at the same time grow in your own capabilities personally, professionally and monetory. While you may have commitment towards buying a new house in 2013, a new car, getting married or reaching that X bucks salary a year; you need to also focus on what not to do. Don’t do it, if you don’t like it A software engineer once told me how much he hates his job. And a simple reply
Buddy Media, a company that connects major brands with their customers throughout all the major social media networks. Now, thanks to a $689 million acquisition, it’s set to become part of cloud computing and CRM giant Salesforce.com. Still, it’s this incredible video that could make Buddy Media and its cofounder and CEO Michael Lazerow a household name. As Lazerow, founder of Buddy Media, explains in the text accompanying the YouTube video, the clip is raw and emotional. However, throughout it, Lazerow doesn’t speak a single word. Instead, he tells his own remarkable story and a bit about the acquisition, via a keynote slideshow on his iPad. Lazerow, who has had a life-long heart condition is smiling during most of it, but he’s also clearly wiping away a tear
We want our kids to be successful at everything they do. And if they’re not good at something, we ask why they failed. We tell them to work harder at it. Understand what went wrong, focus, and fix it. Johnny comes home one day, looks down at his feet, and gives you his report card. Soon your smile disappears when you see the F in mathematics. You also see an A in English and two Bs (history and science). ”What happened in maths, Johnny? Why did you get this F?” That’s our first mistake. We, just then, lose focus on the primary objective. If you dwell on Johnny’s failure, on his weakness, you’ll be setting him up for a life of struggle and low self-esteem while reducing his
Every small business can turn up in to a grand success provided the required skills and strategies are adopted and implemented at the right time. You can consider following a few simple tips to make your small business turn in to a huge success in a shortest span of time. Take Charge of your business You must be aware of the fact that success can only happen when the entrepreneur is able to take charge and control of the business as well as accept all the responsibilities with due diligence and skills. Provide a distinct quality of Product and Services You must also try to maintain the exclusivity of your business by providing unique quality of services and products. A business strong and effective USP