How to kill awesome ideas
Answer: Make a ppt and start convincing others about how great the idea is! We all know the concept, “Fail Faster,...
How genuine is Pagalguy B School rank...
Pagalguy.com has been ranking Indian B Schools from quite some time now. In fact, its the most referred-to rankings...
Delighting customers is a waste of ti...
Eighty-six percent of customer service decision-makers say that a good customer experience is one of their top...
Management isn’t natural
Management wasn’t discovered, it was invented! “Management: The process of dealing with or controlling...
10 bad Interview answers
You believe you nailed the interview; your answers were just as you rehearsed: honest and concise. You went home...
Marketing Takeaways from Tab Revoluti...
The rise of tabs (such as the iPad) has changed the playing field in profound ways for marketers and those who do not...
Singapore Airlines and Great Customer...
A lot of people have flown on Singapore Airlines, and even people who haven’t flown on Singapore Airlines know...
The Unconference
They say, the intelligence of a speaker is much less than the collective intelligence of listeners. Well, if this...
What is Appreciative Inquiry
I am fascinated by the Appreciative Inquiry concept, not only because it sounds cool, but I have seen it working...
When technology disturbs the business...
Till now I have always heard of technolgy as an enabler; that bolsters the business. Technology makes...
Put viewers in the Ad!
In direct mails, we often use personalization whenever possible. Starting a letter with “Dear Satyam” instead of...
Marketing has changed with time, P�...
‘Marketing, whatever the definition is, is one part of a business; a small one. There is no point in becoming a...
Importance of a community
This post may be a little off-track however, it makes complete sense to share with Marketers and Entrepreneurs the...
Zomato
If you are a foodie, then you must worship Zomato. (Burrrp…ahh – sorry; well the perils of post lunch...
Service Recovery
We have discussed about service recovery before in more than one blogposts. It is observed that customers who...
