Why Salesmen hate Marketers

Why Salesmen hate Marketers

The war between Sales and Marketing has always existed and has always been one of the those water cooler discussions. And yet it’s probably fair to say that the future of your company lies in your ability to make the two work better together. The reason these two departments do not gel well is due to difference in job roles and … Continue reading »

Like Rocket Singh | Be a Killer Salesman

Like Rocket Singh | Be a Killer Salesman

If you ask me whether people working in an organization are assets or liability, my answer would differ on whether they are sales guys or otherwise. Though selling is no science, its an art; this art can be improved upon. Those who do, aren’t stoppable. Each (great) salesman will have his own tips and tricks … Continue reading »

CRM Gamification

CRM Gamification

More than often I talk to friends who are working as sales managers and sales reps who were with me during my B School days. Listening to them comes as a real feedback from those who are using CRM hands on and triggers a thought process of simplifying the same, rather than just implementing one. Marketers … Continue reading »

Change the product, not the customer!

Change the product, not the customer!

There is an interesting, historical note about Kikkoman Soy Sauce. As you probably know, Kikkoman is the world’s largest seller of soy sauce — the biggest marketer, the most successful marketer of soy sauce. It’s a large company that comes from Japan. They were hoping to be very successful in a very large food and … Continue reading »